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~isPartOf:"The journal of business & industrial marketing"
~isPartOf:"Journal of marketing theory and practice"
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Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
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