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~type_genre:"Aufsatz im Buch"
~isPartOf:"Advances in electronic marketing"
~isPartOf:"Bridging the gap between advertising academia and practice"
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Chiam, Michael K. M.
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Advances in electronic marketing
Bridging the gap between advertising academia and practice
How to succeed in the digital age : strategies from 17 top managers
7
Exploring the rise of fandom in contemporary consumer culture
5
Computer-mediated marketing strategies : social media and online brand communities
4
Handbook of research on retailer-consumer relationship development
3
Strong brands, strong relationships
3
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
2
Client centricity : relationship management in banking
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Cruise business development : safety, product design and human capital
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
2
Innovating for trust
2
Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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Practices for network management : in search of collaborative advantage
2
Predicting trends and building strategies for consumer engagement in retail environments
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Strategic marketing in fragile economic conditions
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Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in consulting research : recent findings and practical cases
1
Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
1
Artificial intelligence in marketing
1
Aspekte der Digitalisierung in Banken
1
Brand management ; Vol. 2
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Brand management in emerging markets : theories and practice
1
Brand the Future : systematische Markenentwicklung im B2B
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Brands : interdisciplinary perspectives
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Business and management issues in the global and digital era : Indonesian perspectives
1
Business performance measurement and management
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Challenges in an age of dis-engagement
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Conference proceedings trends in business communication 2016
1
Corporate Management Ecosystem in Emerging Economies : Global Perspectives
1
Crowdfunding : the corporate era
1
Cultural marketing and metaverse for consumer engagements
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
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Unlocking e-
customer
loyalty
Yeo, Alvin Y. C.
;
Chiam, Michael K. M.
- In:
Advances in electronic marketing
,
(pp. 28-44)
.
2005
Persistent link: https://www.econbiz.de/10003167908
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