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~person:"Gil Saura, Irene"
~accessRights:"restricted"
~subject:"Viral marketing"
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Viral marketing
Beziehungsmarketing
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Relationship marketing
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Brand image
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Consumer behaviour
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Konsumentenverhalten
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loyalty
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Gil Saura, Irene
Rita, Paulo
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Verlegh, Peeter
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Dwivedi, Yogesh Kumar
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Fink, Klaus-J.
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Management decision : MD
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
2
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
Management decision : MD
55
(
2017
)
7
,
pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
Saved in:
3
Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing
Fuentes-Blasco, María
;
Moliner-Velázquez, Beatriz
; …
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 650-666
Persistent link: https://www.econbiz.de/10011801144
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