//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gil Saura, Irene"
~subject:"Brand management"
~subject:"Kundenwert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Kundenwert
Beziehungsmarketing
37
Relationship marketing
37
Consumer behaviour
15
Customer satisfaction
15
Einzelhandel
15
Konsumentenverhalten
15
Kundenzufriedenheit
15
Retail trade
15
Brand image
12
Dienstleistungsqualität
12
Markenimage
12
Service quality
12
Markenführung
9
Customer value
7
Lieferantenmanagement
7
Spain
7
Spanien
7
Supplier relationship management
7
Hotel industry
6
Hotellerie
6
Brand equity
5
Information technology
5
Informationstechnik
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Brand loyalty
4
Business-to-business marketing
4
Innovation
4
Loyalty
4
Satisfaction
4
Structural equation model
4
Strukturgleichungsmodell
4
Value creation
4
Croatia
3
Kroatien
3
Marketing management
3
Marketingmanagement
3
Perceived quality
3
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
14
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
2
Book section
2
Language
All
English
14
Author
All
Gil Saura, Irene
Kumar, V.
35
Loureiro, Sandra Maria Correia
23
Hollebeek, Linda D.
16
Bruhn, Manfred
14
Madhani, Pankaj M.
14
Verhoef, Peter C.
14
Fetscherin, Marc
13
Günter, Bernd
13
Khan, Imran
13
Veloutsou, Cleopatra
13
Ahn, Jiseon
12
Burmann, Christoph
12
Eggert, Andreas
12
Fournier, Susan
11
Huber, Frank
11
Japutra, Arnold
11
Ko, Eunju
11
Kumar, Vikas
11
Rahman, Zillur
11
Rather, Raouf Ahmad
11
Guzman, Francisco
10
Han, Heesup
10
Heinonen, Kristina
10
Helm, Sabrina
10
King, Ceridwyn
10
Neslin, Scott A.
10
Sarkar, Abhigyan
10
Šerić, Maja
10
Bauer, Hans H.
9
Fader, Peter
9
Kim, Kyung Hoon
9
Kunkel, Thilo
9
Lemon, Katherine N.
9
Reinartz, Werner J.
9
Hammerschmidt, Maik
8
Henseler, Jörg
8
Hyun, Sunghyup Sean
8
Karjaluoto, Heikki
8
Kaufmann, Hans Rüdiger
8
more ...
less ...
Published in...
All
International journal of hospitality management
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
The journal of brand management : an international journal
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Strategic marketing in tourism services
1
The journal of services marketing
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
Saved in:
3
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
4
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
5
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
6
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
7
Customer-based brand equity building : empirical evidence from Croatian upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mikulić, Josip
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10011951149
Saved in:
8
Can advanced technology affect customer-based brand equity in service firms? : an empirical study in upscale hotels
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 2-27
Persistent link: https://www.econbiz.de/10011421818
Saved in:
9
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
10
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->