//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Töpfer, Armin"
~person:"Maklan, Stan"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Customer relationship management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
4
Relationship marketing
4
Kundenmanagement
2
Betriebswirtschaftslehre
1
Business economics
1
Customer satisfaction
1
Deutschland
1
Germany
1
Kundenorientierung
1
Kundenzufriedenheit
1
Marketing management
1
Marketingmanagement
1
Measurement
1
Messung
1
Theorie
1
Theory
1
Unternehmen
1
Verbraucherzufriedenheit
1
more ...
less ...
Type of publication
All
Book / Working Paper
4
Type of publication (narrower categories)
All
Textbook
Aufsatz im Buch
23
Book section
23
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
6
Fallstudie
6
Aufsatzsammlung
4
Lehrbuch
4
Collection of articles of several authors
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
English
3
German
1
Author
All
Töpfer, Armin
Maklan, Stan
Armstrong, Gary
8
Kotler, Philip
7
Bruhn, Manfred
6
Foscht, Thomas
6
Swoboda, Bernhard
6
Buttle, Francis A.
5
Hollensen, Svend
5
Winkelmann, Peter
5
Opresnik, Marc Oliver
4
Ahearne, Michael
3
Belz, Christian
3
Bitner, Mary Jo
3
Castleberry, Stephen Bryon
3
Futrell, Charles M.
3
Gremler, Dwayne D.
3
Kreutzer, Ralf T.
3
Lucas, Robert W.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Seidel, Wolfgang
3
Stauss, Bernd
3
Tanner, John F.
3
Zeithaml, Valarie A.
3
Anderson, Rolph E.
2
Babin, Barry J.
2
Baran, Roger J.
2
Bieger, Thomas
2
Brennan, Ross
2
Canning, Louise
2
Chaffey, Dave
2
Ferrell, Odies C.
2
Galka, Robert J.
2
Grönroos, Christian
2
Hair, Joseph F.
2
Harvey, Jean
2
Johnston, Mark W.
2
Kumar, V.
2
Marshall, Greg W.
2
Mattmüller, Roland
2
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Customer
relationship
management
: concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
2
Customer
relationship
management
: concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2015
-
3. ed.
"This much-anticipated new edition of the bestseller
Customer
Relationship
Management
provides a comprehensive and …
Persistent link: https://www.econbiz.de/10010492466
Saved in:
3
Customer
relationship
management
: concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2015
-
3. ed.
Customer
Relationship
Management
Third Edition is a much-anticipated update of a bestselling textbook, including …
Persistent link: https://www.econbiz.de/10011680819
Saved in:
4
Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->