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~person:"Meyer, Anton"
~person:"Verhoef, Peter C."
~subject:"Einzelhandel"
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Search: subject:"Customer relationship management"
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Einzelhandel
Beziehungsmarketing
78
Relationship marketing
78
Consumer behaviour
30
Konsumentenverhalten
30
Theorie
12
Theory
12
Customer satisfaction
10
Kundenwert
10
Kundenzufriedenheit
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Customer value
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Dienstleistungsqualität
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Germany
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Marketingmanagement
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Marketingtheorie
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Vertriebsweg
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Brand management
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Internet marketing
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Kundenbindungsprogramm
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Loyalty program
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Markenführung
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Marketing theory
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Online-Marketing
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Social Web
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Social web
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Customer integration
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Customer relationship management
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E-commerce
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Electronic Commerce
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Kundenintegration
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Marktforschung
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Meyer, Anton
Verhoef, Peter C.
Gil Saura, Irene
15
Grewal, Dhruv
13
Schramm-Klein, Hanna
11
Das, Gopal
9
Bijmolt, Tammo H. A.
8
Bang, Nguyen
7
Ritschel, Falk
7
Chen, Jing
6
Frasquet Deltoro, Marta
6
Ieva, Marco
6
Kumar, V.
6
Köhler, Sven
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Lombart, Cindy
6
Neslin, Scott A.
6
Pantano, Eleonora
6
Rubio Benito, Natalia
6
Berenguer Contrí, Gloria
5
Breugelmans, Els
5
Devaraj, K.
5
Hübner, Alexander
5
Khare, Arpita
5
Louis, Didier
5
Molinillo, Sebastian
5
Riekhof, Hans-Christian
5
Roggeveen, Anne L.
5
Ruiz-Molina, Maria-Eugenia
5
Ruiz-Molina, María-Eugenia
5
Sequeira, A. H.
5
Shenoy, Seema
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Sheth, Jagdish N.
5
Soni, Pavleen
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Ziliani, Cristina
5
Al-Nabhani, Khalid
4
Bhardwaj, Renu
4
Chebat, Jean-Charles
4
Dabija, Dan-Cristian
4
Gao, Fei
4
Gustafsson, Anders
4
Jebarajakirthy, Charles
4
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Handelsforschung
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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1
The impact of hard discounter presence on store satisfaction and store loyalty
Hunneman, Auke
;
Verhoef, Peter C.
;
Sloot, Laurens M.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012434278
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
4
Kundenorientierte Mitarbeiter im stationären Einzelhandel
Meyer, Anton
;
Kantsperger, Roland
;
Kunz, Werner
- In:
Handelsforschung
17
(
2003
),
pp. 403-420
Persistent link: https://www.econbiz.de/10001728929
Saved in:
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