Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22
ultimately lead to customer satisfaction based on sensory marketing that can serve as guidelines for restaurant managers. The … results indicated that olfaction and haptics are significant factors in customer satisfaction, whereas visual, taste, and …