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~person:"Tschöpel, Michael"
~person:"Kleinaltenkamp, Michael"
~person:"Gupta, Sunil"
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Search: subject:"Customer value"
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Kundenwert
29
Customer value
27
Beziehungsmarketing
10
Relationship marketing
10
Betriebliche Wertschöpfung
9
Value creation
9
Marketing management
8
Marketingmanagement
8
Consumer behaviour
6
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Deutschland
5
Germany
5
Lieferantenmanagement
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Supplier relationship management
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Value in use
4
Customer success management
3
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Success factor
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2001-2005
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Customer value proposition
2
Dynamic programming
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Dynamische Optimierung
2
Hybrid offerings
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Kreditgenossenschaft
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Kundenzufriedenheit
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Tschöpel, Michael
Kleinaltenkamp, Michael
Gupta, Sunil
Kumar, V.
42
Rajagopal
28
Bauer, Hans H.
19
Hammerschmidt, Maik
17
Madhani, Pankaj M.
17
Skiera, Bernd
16
Eggert, Andreas
15
Verhoef, Peter C.
14
Günter, Bernd
13
Ko, Eunju
13
Wiesel, Thorsten
12
Fader, Peter
11
Helm, Sabrina
11
Kim, Kyung Hoon
11
Frow, Pennie
10
Keränen, Joona
10
Krafft, Manfred
10
Maas, Peter
10
Matzler, Kurt
10
Gallarza, Martina G.
9
Gil Saura, Irene
9
Heinonen, Kristina
9
Homburg, Christian
9
Mengen, Andreas
9
Belz, Christian
8
Bieger, Thomas
8
Bruhn, Manfred
8
Glady, Nicolas
8
Neslin, Scott A.
8
Payne, Adrian
8
Petersen, J. Andrew
8
Rust, Roland T.
8
Saarijärvi, Hannu
8
Staat, Matthias
8
Becker, Roman
7
Bradlow, Eric T.
7
Daschmann, Gregor
7
Graf, Albert
7
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Industrial marketing management : the international journal for industrial and high-tech firms
7
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
6
Marketing theory
2
Business relationship management and marketing
1
Handbook of marketing decision models
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of Inter-Organizational Relationships
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Marketing letters : a journal of research in marketing
1
Münstersche Schriften zur Kooperation
1
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1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
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1
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ECONIS (ZBW)
27
USB Cologne (EcoSocSci)
2
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
4
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
5
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
6
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
7
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
8
Managing value in use in business markets
Prohl, Katherina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 563-580
Persistent link: https://www.econbiz.de/10012422355
Saved in:
9
The past, present, and future of customer management
Oblander, Elliot Shin
;
Gupta, Sunil
;
Mela, Carl F.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 125-136
Persistent link: https://www.econbiz.de/10012301418
Saved in:
10
Erfolgsfaktoren der MemberValue-Strategie von Genossenschaftsbanken : Ergebnisse einer empirischen Erhebung
Tschöpel, Michael
-
2013
Persistent link: https://www.econbiz.de/10009736782
Saved in:
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