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~person:"Tschöpel, Michael"
~person:"Kleinaltenkamp, Michael"
~subject:"Value creation"
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Value creation
Kundenwert
20
Customer value
18
Betriebliche Wertschöpfung
7
Beziehungsmarketing
5
Deutschland
5
Germany
5
Lieferantenmanagement
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Consumer behaviour
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Value in use
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Customer success management
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1955-2009
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Tschöpel, Michael
Kleinaltenkamp, Michael
Keränen, Joona
8
Madhani, Pankaj M.
8
Eggert, Andreas
6
Frow, Pennie
6
Payne, Adrian
6
Edvardsson, Bo
5
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Le Nguyen Hau
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Ngo, Liem Viet
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Töytäri, Pekka
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Aarikka-Stenroos, Leena
3
Ahearne, Michael
3
Ahn, Jiseon
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Baumann, Jasmin
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Busser, James A.
3
Cabiddu, Francesca
3
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3
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Reece, Barry L.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Inter-Organizational Relationships
1
Marketing theory
1
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
1
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ECONIS (ZBW)
7
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
3
Rethinking customer-perceived value in business markets from an organizational perspective
Kleinaltenkamp, Michael
;
Eggert, Andreas
;
Kashyap, Vishal
; …
- In:
Journal of Inter-Organizational Relationships
28
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013460222
Saved in:
4
What drives the implementation of customer success management? : antecedents of customer success management from suppliers' and customers' perspectives
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 338-350
Persistent link: https://www.econbiz.de/10013259095
Saved in:
5
Unpacking value creation and capture in B2B relationships
Minerbo, Claudio
;
Kleinaltenkamp, Michael
;
Brito, Luiz …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 163-177
Persistent link: https://www.econbiz.de/10012490966
Saved in:
6
Institutional logics matter when coordinating resource integration
Edvardsson, Bo
;
Kleinaltenkamp, Michael
;
Tronvoll, Bård
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
Saved in:
7
Nutzungsprozesse : die vernachlässigte Seite der Wertschöpfung
Kleinaltenkamp, Michael
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 1-25)
.
2013
Persistent link: https://www.econbiz.de/10009759359
Saved in:
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