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~subject:"Marketingmanagement"
~person:"Gleaves, Robin"
~person:"Kleinaltenkamp, Michael"
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Marketingmanagement
Customer value
15
Kundenwert
15
Betriebliche Wertschöpfung
7
Value creation
7
Beziehungsmarketing
5
Lieferantenmanagement
5
Relationship marketing
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
4
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Value in use
4
Customer success management
3
Erfolgsfaktor
3
Success factor
3
Accounting
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
2
Kundenzufriedenheit
2
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2
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Management
2
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2
Service-Dominant Logic
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Adaptive selling
1
Behavioral economics
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Bundling strategy
1
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Gleaves, Robin
Kleinaltenkamp, Michael
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
4
Mela, Carl F.
4
Petersen, J. Andrew
4
Ahearne, Michael
3
Kim, Kyung Hoon
3
Lehmann, Donald R.
3
Manning, Gerald L.
3
Reece, Barry L.
3
Ulaga, Wolfgang
3
Akter, Shahriar
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Bahreinizad, Manizheh
2
Bates, Ken
2
Bauer, Hans H.
2
Blasco-López, Ma Francisca
2
Burton, Jamie
2
Dawar, Niraj
2
Elgeti, Laura
2
Esmaeilpour, Majid
2
Eurich, Andreas
2
Frambach, Ruud T.
2
Gama, António Pimenta da
2
Haas, Alexander
2
Hammerschmidt, Maik
2
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2
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2
Kitshoff, Jan
2
Leone, Robert P.
2
Moradi, Kianoosh
2
Neslin, Scott A.
2
O'Cass, Aron
2
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Management for Professionals
1
The marketing : accounting interface
1
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ECONIS (ZBW)
4
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1
How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
3
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
4
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
Journal of marketing management : MM
24
(
2008
)
7/8
,
pp. 825-845
Persistent link: https://www.econbiz.de/10003768225
Saved in:
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