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~subject:"Marketingmanagement"
~person:"Haas, Alexander"
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Marketingmanagement
Customer value
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Kundenwert
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Haas, Alexander
Kumar, V.
7
Gupta, Sunil
6
Eggert, Andreas
4
Ko, Eunju
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Mela, Carl F.
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Petersen, J. Andrew
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
2
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
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