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~subject:"Marketingmanagement"
~subject:"USA"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Customer value"
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Marketingmanagement
USA
Customer value
301
Kundenwert
301
Beziehungsmarketing
143
Relationship marketing
143
Theorie
46
Theory
46
Deutschland
22
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22
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22
Betriebliche Wertschöpfung
21
Marketing management
21
Value creation
21
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19
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19
Preismanagement
16
Pricing strategy
16
B-to-B-Marketing
15
Business-to-business marketing
15
Controlling
14
Management control
14
Measurement
14
Messung
14
Customer satisfaction
13
Kundenzufriedenheit
13
Customer integration
12
Kundenintegration
12
Dienstleistungsmanagement
10
Internet marketing
10
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10
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10
Service management
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10
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10
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34
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Kumar, V.
4
Skiera, Bernd
3
Pepels, Werner
2
Wiesel, Thorsten
2
Anderson, Eric T.
1
Aspers, Patrik
1
Bates, Ken
1
Bauer, Hans H.
1
Beckert, Jens
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Herbst, Scott A.
1
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Handbook of research on customer equity in marketing
7
Kellogg on marketing
2
The Routledge handbook of service research insights and ideas
2
21st century business practices : the evolving trends in India
1
Consumer behavior analysis : (a) rational approach to consumer choice
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Cu - Hi
1
Customer relations
1
Digital Business in Africa : Social Media and Related Technologies
1
Direct marketing
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Handbook of global supply chain management
1
Handbook of marketing and finance
1
Innovation and entrepreneurship : theory and practice
1
Innovationserfolgsrechnung : Innovationsmanagement und Schutzrechtsbewertung, Technologieportfolio, Target-Costing, Investitionskalküle und Bilanzierung von FuE-Aktivitäten
1
Kellogg on marketing : the marketing faculty of the kellog school of management
1
Marketing theory : a student text
1
Marketing und Innovation in disruptiven Zeiten
1
Modelling value : selected papers of the 1st international conference on value chain management, May 4th - 5th, 2011, University of Applied Sciences in Upper Austria, School of Management, Steyr, Austria
1
Service systems science
1
Strategic value management : a dynamic perspective
1
Strukturwandel der Wertschöpfung im Bankgeschäft
1
The Routledge companion to strategic marketing
1
The entrepreneurship-innovation-marketing interface : 3rd Symposium, Cottbus
1
The handbook of municipal bonds
1
The marketing : accounting interface
1
The search for organic growth
1
The worth of goods : valuation and pricing in the economy
1
Visionary pricing : reflections and advances in honor of Dan Nimer
1
Wert- und dialogorientiertes Kundenmanagement
1
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
1
Österreichs Hidden Champions - Customer Value Management - Psychologische Aspekte der Online-Werbung - Gender Marketing - Fokussierter Online-Vertrieb
1
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ECONIS (ZBW)
42
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1
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
2
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
3
Driving business performance through
customer
value
management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
4
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
5
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
6
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
7
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
8
Human capital components and their influence on the
customer
value
creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
9
Creating information-based
customer
value
with service systems in retailing
Rintamäki, Timo
;
Mitronen, Lasse
- In:
Service systems science
,
(pp. 145-162)
.
2016
Persistent link: https://www.econbiz.de/10011578972
Saved in:
10
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
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