Li, Chu-Shiu; Lin, Chih Hao; Liu, Chwen-Chi; Woodside, … - In: Journal of Business Research 65 (2012) 7, pp. 968-976
customers. The aim here is not so much to blow-the-whistle on pricing practices that violate regulations but to describe … strategies, this study finds that some insurers are more nice to new customers and nasty to repeat customers to increase market … shares while other insurers earn high profits by being nasty to repeat customers. The assumption that a behavioral primacy …