Achieving requisite variety in customer experience research for improving marketing relationship performances
Year of publication: |
December 2017
|
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Other Persons: | De Villiers, Rouxelle (ed.) ; Chen, Po-Ju (ed.) ; Bernal, Pedro Mir (ed.) ; Coleman, Linda (ed.) ; Huan, Tung-Cheng (ed.) ; Woodside, Arch G. (ed.) |
Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 16.2017, 2, p. 127-143
|
Subject: | customers | front-line sales | interaction | service technician | tale | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Marketing | Lieferantenmanagement | Supplier relationship management |
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