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~source:"econis"
~subject:"Marketing management"
~subject:"Großbritannien"
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Marketing management
Großbritannien
Waschmittel
102
Detergents
97
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31
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30
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22
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22
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19
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19
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15
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15
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14
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14
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9
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Ahmad, Shamim
1
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1
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1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
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Purpose-driven marketing wars : dishwashing detergent brands' purpose-driven marketing campaigns in Turkey
Gülmez, Emrah
- In:
Cases on digital strategies and management issues in …
,
(pp. 200-235)
.
2022
Persistent link: https://www.econbiz.de/10012814164
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2
Die Entwicklung und Gestaltung von Markenqualitätssignalen von Fast Moving Consumer Goods am Beispiel der Waschmittelmarken von Henkel
Kirihara, Keiko
-
2012
Persistent link: https://www.econbiz.de/10009559284
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3
Manual dishwashing habits : an empirical analysis of UK consumers
Berkholz, Petra
;
Stamminger, Rainer
;
Wnuk, Gabi
;
Owens, …
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 235-242
Persistent link: https://www.econbiz.de/10003945585
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4
Acceptance of detergent-retail brands: the role of consumer confidence and trust
Lymperopoulos, Constantine
;
Chaniotakis, Ioannis E.
; …
- In:
International journal of retail & distribution management
38
(
2010
)
9
,
pp. 719-736
Persistent link: https://www.econbiz.de/10008651867
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5
Household cleaning products - UK
In:
Consumer goods Europe
(
2008
)
549
Persistent link: https://www.econbiz.de/10003773548
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6
Dishwashing
detergents
- UK
In:
Consumer goods Europe
(
2008
)
546
Persistent link: https://www.econbiz.de/10003730297
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7
Clothes washing products - UK
In:
Consumer goods Europe
(
2008
)
543
Persistent link: https://www.econbiz.de/10003663737
Saved in:
8
Clothes washing
detergents
- UK
In:
Consumer goods Europe
(
2007
)
531
Persistent link: https://www.econbiz.de/10003431284
Saved in:
9
Household cleaning products - UK
In:
Consumer goods Europe
(
2007
)
537
Persistent link: https://www.econbiz.de/10003570245
Saved in:
10
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
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