technology and product integrity in Thailand's rapidly evolving e-commerce logistics landscape. Beyond its relevance to Thailand …'s e-commerce logistics, the findings offer actionable insights applicable to other emerging markets globally. These …

the cases into groups. This allows for the definition of e-commerce user profiles for each of the groups. Additionally, it … is essential to build trust with the user and show them the real benefits of e-commerce, how it would improve their life … intention to use e-commerce platforms from a set of antecedents previously defined by their importance, after a period of …