Search Results - subject:"E‑Commerce"

How do consumers’ fashion lifestyles differentiate their logistics preferences for fashion products?

Ma, Bohao; Adam, Shahdzah Wati Binte; Teo, Chee Chong; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015098494

FASECO : a framework for advanced support of e-commerce and digital transformation in SMEs with natural language processing-enhanced analysis

Garay Gallastegui, Luis Miguel; Reier Forradellas, Ricardo - In: Journal of open innovation : technology, market, and … 10 (2024) 4, pp. 1-14

processes, and mechanisms that facilitate the successful integration of e-commerce within the digital transformation journey of … digital transformation and e-commerce integration in SMEs, followed by qualitative semi-structured interviews with 13 industry …, which allowed for the extraction of deeper insights into e-commerce adoption challenges and organizational dynamics that …

Persistent link: https://www.econbiz.de/10015185178

Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

Lee, Hannah S.; Yalcinkaya, Göksel; Griffith, David A. - In: International marketing review 41 (2024) 5, pp. 1102-1117

Persistent link: https://www.econbiz.de/10015202375

The use of artificial intelligence and machine learning in e-commerce marketing

Zhuk, Anton; Yatskyi, Oleh - In: Technology audit and production reserves 3 (2024) 4/77, pp. 33-38

Persistent link: https://www.econbiz.de/10015076533

Boosting the intra-African digital trade in the AfCFTA context : does regulatory framework matter?

Kouty, Manfred - In: Digital economy and sustainable development 2 (2024) 1, pp. 1-15

Digital trade is one of the promising areas for the African Continental Free Trade Area (AfCFTA) and a factor of success of the African Union Digital Transformation Strategy (DTS) for Africa (2020-2030). However, the benefits of digital trade are not automatic and require an adequate regulatory...

Persistent link: https://www.econbiz.de/10015332441