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~subject:"green advertising"
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green advertising
Environmental consciousness
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Psychology & marketing
Journal of promotion management : innovations in planning and applied research
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Journal of promotion management : JPM
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Business strategy and the environment
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DLSU business & economics review
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International journal of advertising : the review of marketing communications
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International journal of business excellence : IJBEX
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International journal of internet marketing and advertising : IJIMA
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International journal of public sector performance management
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Journal of euromarketing
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Journal of global fashion marketing : JGfM
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Journal of marketing communications
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The Cornell hospitality quarterly
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Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
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Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishra, Aditya S.
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
2
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
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