Application of GREEN scale to understanding US consumer response to green marketing communications
Ainsworth A. Bailey, Aditya S. Mishra, Mojisola F. Tiamiyu
| Year of publication: |
2018
|
|---|---|
| Authors: | Bailey, Ainsworth A. ; Mishra, Aditya Shankar ; Tiamiyu, Mojisola F. |
| Subject: | environment | GREEN | green advertising | green consumption values | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Werbung | Advertising | Werbewirkung | Advertising effects | Umweltmanagement | Environmental management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21140 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970114