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Search: subject:"Ernest Dichter"
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Ernest Dichter
8
Motivation
5
Market research
4
Marktforschung
4
History of economic thought
3
Ökonomische Ideengeschichte
3
Forschung
2
Research
2
1946-1991
1
1950-1970
1
Aufsatzsammlung
1
Consumer behaviour
1
Dichter, Ernest
1
Disembedding
1
East-West relations
1
Freudian psychology
1
Geschichte
1
Gesellschaft
1
Großbritannien
1
Karl Polanyi
1
Konsumentenverhalten
1
Lebensverlauf
1
Life course
1
Market
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Markt
1
Motivation research
1
Motivationspsychologie
1
Motivforschung
1
Ost-West-Beziehungen
1
Police
1
Polizei
1
Psychoanalyse
1
Psychoanalysis
1
Scientists
1
Society
1
Subliminal advertising
1
USA
1
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Undetermined
3
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Article
6
Book / Working Paper
2
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Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Aufsatzsammlung
1
Biografie
1
Biography
1
Book section
1
Collection of articles of several authors
1
Conference proceedings
1
Konferenzschrift
1
Sammelwerk
1
review
1
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Language
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English
6
German
2
Author
All
Schwarzkopf, Stefan
3
Dichter, Ernest
2
Gries, Rainer
2
Fullerton, Ronald A.
1
Führer, Christian
1
Lantos, Geoffrey P.
1
Tadajewski, Mark
1
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Institution
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International Conference on Ernest Dichter and Motivation Research <1, 2005, Wien>
1
Published in...
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Handbuch der Marktforschung
1
Journal of Consumer Marketing
1
Journal of consumer behaviour : an international research review
1
Journal of historical research in marketing
1
Management & organizational history : MOH
1
Marketing theory
1
Source
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ECONIS (ZBW)
6
USB Cologne (EcoSocSci)
1
Other ZBW resources
1
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1
Mobilizing the depths of the market : motivation research and the making of the disembedded consumer
Schwarzkopf, Stefan
- In:
Marketing theory
15
(
2015
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011494430
Saved in:
2
Promoting the consumer society :
Ernest
Dichter
, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
Saved in:
3
Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
Lantos, Geoffrey P.
- In:
Journal of Consumer Marketing
28
(
2011
)
4
,
pp. 313-315
Persistent link: https://www.econbiz.de/10014848895
Saved in:
4
Ernest
Dichter
and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on
Ernest
Dicht...
Schwarzkopf, Stefan
(
ed.
);
Gries, Rainer
(
contributor
); …
-
2010
-
1. publ.
"Contextualizing
Ernest
Dichter
within modern consumer culture and the rise of psychological approaches to post …
Persistent link: https://www.econbiz.de/10008651345
Saved in:
5
"Mr. MASS motivations himself" : explaining Dr.
Ernest
Dichter
Fullerton, Ronald A.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
Saved in:
6
"Culture" and the limits of innovation in marketing:
Ernest
Dichter
, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
7
Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
Persistent link: https://www.econbiz.de/10003536368
Saved in:
8
Ernest
Dichter
- Doyen der Verführer : [zum 100. Geburtstag des Vaters der Motivforschung]
Gries, Rainer
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004896128
Saved in:
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