//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Experience goods"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketingmanagement
Experience goods
169
Erfahrungsgüter
132
Theorie
80
Consumer behaviour
77
Konsumentenverhalten
77
Theory
77
experience goods
67
Produktqualität
58
Product quality
57
Asymmetrische Information
26
Asymmetric information
25
Experiment
23
Reputation
22
Preismanagement
20
Pricing strategy
20
Signalling
17
Competition
16
Duopoly
15
Duopol
14
Price discrimination
14
Wettbewerb
14
Preisdifferenzierung
13
Price regulation
13
Preis
12
Price
12
USA
12
United States
12
Wein
12
Wine
12
Credence goods
11
Experience Goods
11
Informationsverhalten
11
Information behaviour
10
Lernprozess
10
Monopoly
10
Produktinformation
10
Vertrauensgüter
10
asymmetric information
10
Learning process
9
Marketing management
9
more ...
less ...
Online availability
All
Free
2
Undetermined
2
Type of publication
All
Book / Working Paper
5
Article
4
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz im Buch
2
Aufsatz in Zeitschrift
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
Working Paper
1
more ...
less ...
Language
All
English
7
German
3
Author
All
Lillard, Dean R.
3
Sfekas, Andrew
3
Benz, Men-Andri
2
Manschwetus, Uwe
2
Chang, Bau-jung
1
Cheng, Hsing Kenneth
1
Gruzewski, Nadja
1
Liu, Yipeng
1
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Information systems research : ISR
1
International journal of electronic marketing and retailing : IJEMR
1
Markt- und Unternehmensentwicklung
1
NBER Working Paper
1
NBER working paper series
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Working paper / National Bureau of Economic Research, Inc.
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do Firms Use Coupons and In-Store Discounts to Strategically Market
Experience
Goods
Over the Consumption Life-Cycle? The Case of Cigarettes
Sfekas, Andrew
-
2014
Cigarettes are
experience
goods
- most of their utility value only gets revealed when one consumes them. We hypothesize … a three phase consumer life cycle for
experience
goods
. Consumers initially do not know their utility from the good or …
Persistent link: https://www.econbiz.de/10013063292
Saved in:
2
Do Firms Use Coupons and In-store Discounts to Strategically Market
Experience
Goods
Over the Consumption Life-Cycle? The Case of Cigarettes
Sfekas, Andrew
-
2013
Cigarettes are
experience
goods
- most of their utility value only gets revealed when one consumes them. We hypothesize … a three phase consumer life cycle for
experience
goods
. Consumers initially do not know their utility from the good or …
Persistent link: https://www.econbiz.de/10012459352
Saved in:
3
Do firms use coupons and in-store discounts to strategically market
experience
goods
over the consumption life-cycle? : the case of cigarettes
Sfekas, Andrew
;
Lillard, Dean R.
-
2013
Persistent link: https://www.econbiz.de/10009788140
Saved in:
4
Channel strategies, product types, and performance in the US retail industry
Chang, Bau-jung
- In:
International journal of electronic marketing and …
5
(
2012
)
2
,
pp. 110-127
Persistent link: https://www.econbiz.de/10009699825
Saved in:
5
Kommunikationsstrategien und -instrumente für Vertrauens- und Erfahrungsgüter
Manschwetus, Uwe
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 37-55)
.
2012
Persistent link: https://www.econbiz.de/10009665628
Saved in:
6
Optimal software free trial strategy : the impact of network externalities and consumer uncertainty
Cheng, Hsing Kenneth
;
Liu, Yipeng
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 488-504
Persistent link: https://www.econbiz.de/10009565684
Saved in:
7
Strategies in markets for experience and credence goods
Benz, Men-Andri
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438444
Saved in:
8
Strategies in Markets for Experience and Credence Goods
Benz, Men-Andri
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10013520811
Saved in:
9
Kommunikationstrategien und -Instrumente für Vertrauens- und Erfahrungsgüter
Manschwetus, Uwe
;
Gruzewski, Nadja
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 31-51)
.
2001
Persistent link: https://www.econbiz.de/10001633008
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->