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~isPartOf:"The journal of product & brand management"
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Brand management
8
Consumer behaviour
8
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8
Markenführung
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Social Web
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7
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The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
23
Journal of business research : JBR
20
Online Information Review
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of Research in Interactive Marketing
11
Journal of retailing and consumer services
11
MPRA Paper
11
Strategic Direction
11
Business Horizons
9
Journal of promotion management : innovations in planning and applied research
9
CESifo working papers
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International Journal of Public Administration in the Digital Age (IJPADA)
8
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Management Dynamics in the Knowledge Economy Journal
8
Business horizons
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of sport management and marketing : IJSMM
7
Journal of Product & Brand Management
7
Journal of promotion management : JPM
7
EERI Research Paper Series
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Marketing intelligence & planning
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo Working Paper
5
Cogent Business & Management
5
Cogent business & management
5
Electronic commerce research
5
International Journal of E-Politics (IJEP)
5
International Journal of Virtual Communities and Social Networking (IJVCSN)
5
Journal of hospitality marketing & management
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Marketing Intelligence & Planning
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Proceedings of International Academic Conferences
5
Corporate Communications: An International Journal
4
Corporate communications : an international journal
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ECONIS (ZBW)
8
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1
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
2
Customer-brand engagement and
Facebook
fan-page "Like"-intention
Halaszovich, Tilo F.
;
Nel, Jacques
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10011700718
Saved in:
3
Social presence and customer brand engagement on
Facebook
brand pages
Pongpaew, Wimmala
;
Speece, Mark
;
Tiangoongnern, Leela
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 262-281
Persistent link: https://www.econbiz.de/10011744444
Saved in:
4
The impact of external social and internal personal forces on consumers' brand community engagement on
Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
5
An experiential model of consumer engagement in social media
Tafesse, Wondwesen
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 424-434
Persistent link: https://www.econbiz.de/10011620587
Saved in:
6
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
7
The influence of “
Facebook
friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
8
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
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