Mahrous, Abeer A.; Hussein, Rania S. - In: International Journal of Management and Marketing Research 5 (2012) 3, pp. 43-55
Egypt. Facebook will be the focused of this research, as a particular application of the social media. The study will divide … Facebook users on the basis of three groups of factors, namely, Internet experience, psychographics and satisfaction and will … relate these factors to three levels of Facebook use: heavy, moderate and light. A sample of 384 users was drawn from the …