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~person:"Mahrous, Abeer A."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Egypt
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Facebook
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Brand image
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Egyptian telecommunication industry
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Mahrous, Abeer A.
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Antecedents of participation in online brand communities and their purchasing behavior consequences
Mahrous, Abeer A.
;
Abdelmaaboud, Abdelhamid K.
- In:
Service business
11
(
2017
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10011732258
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