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~subject:"Beziehungsmarketing"
~person:"Ahuja, Vandana"
~person:"Assimakopoulos, Costas"
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Beziehungsmarketing
Internet marketing
3
Online-Marketing
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Social Web
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Social web
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Brand management
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Consumer behaviour
2
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E-commerce
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Electronic Commerce
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Greece
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Greece and Republic of Serbia
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consumer engagement
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Ahuja, Vandana
Assimakopoulos, Costas
Abedin, Babak
2
Alavi, Shirin
2
Aljuhmani, Hasan Yousef
2
Annamalai, Balamurugan
2
Azar, Salim L.
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Bayram, Pelin
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Benmiled-Cherif, Héla
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Su, Na
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Yadav, Rajan
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Abdelmaaboud, Abdelhamid K.
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Abosag, Ibrahim
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Abuljadail, Mohammad
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Achen, Rebecca M.
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Adeola, Ogechi
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Adomavicius, Gediminas
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Arroyo, Pilar
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International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
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ECONIS (ZBW)
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Engagement and reactions of brand posts on brand fan pages in
Facebook
: an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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