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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject:"Filmwirtschaft"
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Film industry
12
Filmwirtschaft
12
Consumer behaviour
5
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Film
4
Advertising effects
3
Werbewirkung
3
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Eliashberg, Jehoshua
4
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Clement, Michel
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Hennig-Thurau, Thorsten
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Wierenga, Berend
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Bruce, Norris I.
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Völckner, Franziska
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Wei, Liyuan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
19
Journal of business research : JBR
17
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
SpringerLink / Bücher
9
Creative industries and developing countries : voice, choice and economic growth
8
Journal of promotion management : JPM
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of business and globalisation : IJBG
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
KulturKommerz
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
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ECONIS (ZBW)
12
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1
An empirical investigation of director selection in movie preproduction : a two-sided matching approach
Wei, Liyuan
;
Yang, Yupin
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 888-906
Persistent link: https://www.econbiz.de/10013399648
Saved in:
2
Administrative trade barrier : an empirical analysis of exporting Hollywood movies to China
Wu, Chunhua
;
Weinberg, Charles B.
;
Wang, Qiyuan
;
Ho, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1253-1274
Persistent link: https://www.econbiz.de/10013471089
Saved in:
3
Media influences on consumption trends : effects of the film Food, Inc. on organic food sales in the U.S.
Ma, Junzhao
;
Seenivasan, Satheesh
;
Yan, Bingyu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
2
,
pp. 320-335
Persistent link: https://www.econbiz.de/10012288671
Saved in:
4
Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity
Kim, Ho
;
Bruce, Norris I.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 116-143
Persistent link: https://www.econbiz.de/10011816979
Saved in:
5
Competitive strategies in the motion picture industry : an ABM to study investment decisions
Delre, Sebastiano A.
;
Panico, Claudio
;
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 69-99
Persistent link: https://www.econbiz.de/10011671934
Saved in:
6
Empirical generalizations on the impact of stars on the economic success of movies
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 442-461
Persistent link: https://www.econbiz.de/10011734889
Saved in:
7
Of video games, music, movies, and celebrities
Eliashberg, Jehoshua
;
Hennig-Thurau, Thorsten
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 241-245
Persistent link: https://www.econbiz.de/10011527063
Saved in:
8
The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Saved in:
9
Measurement of interactions in non-linear marketing models : the effect of critics' ratings and consumer sentiment on movie demand
Dhar, Tirtha
;
Weinberg, Charles B.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 392-408
Persistent link: https://www.econbiz.de/10011527112
Saved in:
10
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
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