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~subject:"Sponsorship"
~person:"Itani, Maher N."
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Sponsorship
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Ball game
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Ballsport
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Consumer behaviour
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Football
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Fußball
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Indian Premier League
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Professional sports
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cricket
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Strukturgleichungsmodell
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attitude toward sponsor
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attitude toward sponsor brand
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fans' purchase behaviour
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product knowledge
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psychological commitment to team
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purchase intention
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sport sponsorship
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sport sponsorship importance
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structural equation modelling
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team brand equity
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team success
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Itani, Maher N.
Nufer, Gerd
8
Woisetschläger, David
7
Biscaia, Rui
6
Breuer, Markus
5
Nitschke, Axel
5
Backhaus, Christof
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Koronios, Konstantinos
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Kriemadis, Athanasios
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Lee, Jung-Yong
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Journal for global business advancement : JGBA
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ECONIS (ZBW)
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An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour
Rai, Jaskirat Singh
;
Yousaf, Anish
;
Itani, Maher N.
; …
- In:
Journal for global business advancement : JGBA
15
(
2022
)
5
,
pp. 600-620
Persistent link: https://www.econbiz.de/10014309113
Saved in:
2
Delineating the outcomes of fans' psychological commitment to sport team : product knowledge, attitude towards the sponsor, and purchase intentions
Rai, Jaskirat Singh
;
Itani, Maher N.
;
Apar Singh
; …
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 357-382
Persistent link: https://www.econbiz.de/10012613996
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