//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Electronic commerce research and applications"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Google"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Search engine
11
Suchmaschine
11
Internet marketing
9
Online-Marketing
9
Advertising effects
4
Werbewirkung
4
Advertising
3
Auction theory
3
Auktionstheorie
3
Preismanagement
3
Pricing strategy
3
Werbung
3
Auction
2
Auktion
2
Information behaviour
2
Informationsverhalten
2
Sponsored search
2
ANOVA
1
Advertising avoidance
1
Advertising planning
1
Bayes-Statistik
1
Bayesian inference
1
Baysian mixture
1
Betriebliche Standortwahl
1
Brand management
1
Branding focus
1
Co-evolutionary simulation
1
Competition
1
Consumer behavior
1
Consumer behaviour
1
Dienstleistung
1
Display advertising
1
Empirical research
1
Eye tracking
1
Firm location choice
1
Games-Howell test
1
Gender
1
Gender orientation
1
Generalized second price auction
1
Geschlecht
1
more ...
less ...
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Chiu, Yu-Ping
1
Deng, Xiaotie
1
D’Acquisto, Giuseppe
1
Eckert, Jochen
1
Hinz, Oliver
1
Hsieh, Ai-Yun
1
Hua, Kien A.
1
Huang, He
1
Italiano, Giuseppe Francesco
1
Jansen, Bernard J.
1
Jhang-li, Jhih-hua
1
Kauffman, Robert J.
1
Kim, Kihoon
1
Li, Yung-ming
1
Liu, Fuyu
1
Lo, Shao-Kang
1
Mukherjee, Partha
1
Naldi, Maurizio
1
Nottorf, Florian
1
Skiera, Bernd
1
Sun, Yang
1
Tse, Edison T.
1
Xie, Fei
1
Yuan, Yong
1
Zeng, Daniel
1
Zhou, Yunhong
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Finance research letters
27
Management science : journal of the Institute for Operations Research and the Management Sciences
22
CESifo working papers
19
Technological forecasting & social change : an international journal
19
MPRA Paper
18
Information systems research : ISR
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Journal of competition law & economics
13
Tourism management : research, policies, practice
13
Applied economics letters
12
CESifo Working Paper
12
Discussion paper series / IZA
12
IZA Discussion Papers
12
Journal of business research : JBR
12
Working paper
12
Energy economics
11
International journal of electronic commerce : IJEC
11
International journal of forecasting
11
International journal of internet marketing and advertising : IJIMA
11
International review of economics & finance : IREF
11
SpringerLink / Bücher
11
Tourism economics : the business and finance of tourism and recreation
11
essentials
11
International review of financial analysis
10
Journal of Informetrics
10
Discussion papers / CEPR
9
Economics letters
9
International journal of industrial organization
9
Journal of economic behavior & organization : JEBO
9
Journal of forecasting
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Research in international business and finance
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of electronic business
8
Journal of marketing research : JMR
8
Ruhr Economic Papers
8
Discussion paper / Centre for Economic Policy Research
7
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Inferior search engine's optimal choice : knowledge-sharing service versus search quality
Kim, Kihoon
;
Tse, Edison T.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011349115
Saved in:
2
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
3
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
4
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
5
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
6
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
7
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
8
A hybrid communication solution to distributed moving query monitoring systems
Liu, Fuyu
;
Hua, Kien A.
;
Xie, Fei
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 214-226
Persistent link: https://www.econbiz.de/10009562518
Saved in:
9
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
10
The value of location in keyword auctions
Naldi, Maurizio
;
D’Acquisto, Giuseppe
;
Italiano, …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 160-170
Persistent link: https://www.econbiz.de/10008933151
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->