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~isPartOf:"Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings"
~isPartOf:"Electronic commerce research and applications"
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Search engine
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Suchmaschine
18
Internet marketing
16
Online-Marketing
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Auction theory
10
Auktionstheorie
10
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7
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Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
Electronic commerce research and applications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Finance research letters
27
Management science : journal of the Institute for Operations Research and the Management Sciences
22
CESifo working papers
19
Technological forecasting & social change : an international journal
19
MPRA Paper
18
Information systems research : ISR
17
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
16
Journal of competition law & economics
13
Tourism management : research, policies, practice
13
Applied economics letters
12
CESifo Working Paper
12
Discussion paper series / IZA
12
IZA Discussion Papers
12
Journal of business research : JBR
12
Working paper
12
Energy economics
11
International journal of electronic commerce : IJEC
11
International journal of forecasting
11
International journal of internet marketing and advertising : IJIMA
11
International review of economics & finance : IREF
11
SpringerLink / Bücher
11
Tourism economics : the business and finance of tourism and recreation
11
essentials
11
International review of financial analysis
10
Journal of Informetrics
10
Discussion papers / CEPR
9
Economics letters
9
International journal of industrial organization
9
Journal of economic behavior & organization : JEBO
9
Journal of forecasting
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
9
Leitfaden Online-Marketing ; [Bd. 1]
9
Research in international business and finance
9
Telecommunications policy : the international journal of digital economy, data sciences and new media
9
International journal of electronic business
8
Journal of marketing research : JMR
8
Ruhr Economic Papers
8
Discussion paper / Centre for Economic Policy Research
7
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ECONIS (ZBW)
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1
Inferior search engine's optimal choice : knowledge-sharing service versus search quality
Kim, Kihoon
;
Tse, Edison T.
- In:
Electronic commerce research and applications
13
(
2014
)
6
,
pp. 387-401
Persistent link: https://www.econbiz.de/10011349115
Saved in:
2
Keyword advertising is not what you think : clicking and eye movement behaviors on keyword advertising
Lo, Shao-Kang
;
Hsieh, Ai-Yun
;
Chiu, Yu-Ping
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 221-228
Persistent link: https://www.econbiz.de/10011348321
Saved in:
3
Optimal reserve prices in weighted GSP auctions
Sun, Yang
;
Zhou, Yunhong
;
Deng, Xiaotie
- In:
Electronic commerce research and applications
13
(
2014
)
3
,
pp. 178-187
Persistent link: https://www.econbiz.de/10011348325
Saved in:
4
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
5
Modeling the clickstream across multiple online advertising channels using a binary logit with Bayesian mixture of normals
Nottorf, Florian
- In:
Electronic commerce research and applications
13
(
2014
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10011348335
Saved in:
6
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
7
On the design of sponsored keyword advertising slot autions : an analysis of a generalized second-price auction approach
Huang, He
;
Kauffman, Robert J.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 194-202
Persistent link: https://www.econbiz.de/10009561681
Saved in:
8
A hybrid communication solution to distributed moving query monitoring systems
Liu, Fuyu
;
Hua, Kien A.
;
Xie, Fei
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 214-226
Persistent link: https://www.econbiz.de/10009562518
Saved in:
9
An analysis of the importance of the long tail in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
10
The value of location in keyword auctions
Naldi, Maurizio
;
D’Acquisto, Giuseppe
;
Italiano, …
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 160-170
Persistent link: https://www.econbiz.de/10008933151
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