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Search: subject:"Graduate–university identification;"
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Consumer behaviour
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Iniesta-Bonillo, M. Ángeles
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Jiménez-Castillo, David
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International review on public and non-profit marketing
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Segmenting university graduates on the basis of perceived value, image and identification
Jiménez-Castillo, David
;
Sánchez-Fernández, Raquel
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010193209
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