//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
15,989
Marketing management
15,988
Implementation
4,027
Marketing
3,169
Einführung
2,799
Theorie
2,690
Theory
2,658
Consumer behaviour
2,437
Konsumentenverhalten
2,437
Deutschland
2,144
Germany
2,091
Relationship marketing
1,876
Beziehungsmarketing
1,875
USA
1,451
United States
1,414
Strategisches Management
1,400
Brand management
1,317
Markenführung
1,317
Strategic management
1,153
Unternehmenserfolg
1,152
Firm performance
1,151
Online-Marketing
1,094
Internet marketing
1,061
SME
1,039
KMU
1,031
Innovation
1,021
Erfolgsfaktor
855
Success factor
815
implementation
729
Internationales Marketing
720
International marketing
715
Innovationsmanagement
682
Marktforschung
663
Social Web
661
Social web
661
Innovation management
658
Werbung
607
Markenimage
586
Brand image
583
Advertising
562
more ...
less ...
Online availability
All
Undetermined
5,543
Free
4,372
Type of publication
All
Article
13,868
Book / Working Paper
10,019
Other
118
Journal
51
Type of publication (narrower categories)
All
Article in journal
9,894
Aufsatz in Zeitschrift
9,894
Aufsatz im Buch
2,763
Book section
2,763
Graue Literatur
1,703
Non-commercial literature
1,703
Hochschulschrift
1,510
Thesis
1,275
Working Paper
1,191
Arbeitspapier
925
Collection of articles of several authors
741
Sammelwerk
741
Lehrbuch
706
Case study
651
Fallstudie
651
Textbook
605
Bibliografie enthalten
592
Bibliography included
592
Aufsatzsammlung
386
Konferenzschrift
227
Ratgeber
207
Guidebook
189
Conference proceedings
149
Dissertation u.a. Prüfungsschriften
135
Reprint
125
Article
116
Glossar enthalten
103
Glossary included
103
Handbook
92
Handbuch
92
Conference paper
90
Konferenzbeitrag
90
Amtsdruckschrift
63
Government document
63
Collection of articles written by one author
46
Sammlung
46
Fallstudiensammlung
45
Bibliografie
32
Systematic review
29
Übersichtsarbeit
29
more ...
less ...
Language
All
English
16,953
German
5,042
Undetermined
1,788
French
101
Spanish
44
Polish
43
Russian
33
Hungarian
27
Dutch
16
Italian
15
Portuguese
14
Swedish
11
Ukrainian
11
Lithuanian
7
Czech
6
Romanian
6
Slovak
5
Bulgarian
3
Danish
3
Indonesian
3
Croatian
2
Serbian
2
Turkish
2
Valencian
1
Finnish
1
Kazakh
1
Macedonian
1
Slovenian
1
more ...
less ...
Author
All
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
65
Meffert, Heribert
62
Lombardi, Michele
59
Pepels, Werner
47
Serrano, Roberto
42
Sheth, Jagdish N.
41
Kumar, V.
38
Keller, Kevin Lane
37
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Wiedmann, Klaus-Peter
33
Yoshihara, Naoki
33
Bauer, Hans H.
32
Vrontis, Demetris
30
Backhaus, Klaus
29
Kleinaltenkamp, Michael
29
Tomczak, Torsten
29
Albers, Sönke
28
Kitchen, Philip J.
28
Korpela, Ville
28
Kerin, Roger A.
27
Berndt, Ralph
25
Fehr, Ernst
25
Kuß, Alfred
25
O'Cass, Aron
25
Piercy, Nigel
25
Burmann, Christoph
24
Hinson, Robert
22
Melewar, T. C.
22
Rajagopal
22
Varadarajan, Rajan
22
Wilkening, Tom
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Lindgreen, Adam
21
more ...
less ...
Institution
All
International Monetary Fund (IMF)
209
International Monetary Fund
134
Springer Fachmedien Wiesbaden
63
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
62
Mathematica Policy Research
58
American Marketing Association
57
Bank of Canada
24
Europäische Kommission / Generalsekretariat
21
Books on Demand GmbH <Norderstedt>
20
HAL
20
Cowles Foundation for Research in Economics, Yale University
18
IGI Global
18
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
Departament d'Economia i Història Econòmica, Universitat Autònoma de Barcelona
13
EconWPA
13
OECD
13
European Central Bank
12
Instituto Valenciano de Investigaciones Económicas (IVIE)
11
Verlag Dr. Kovač
11
Haufe-Lexware GmbH & Co. KG
10
National Bureau of Economic Research
10
UNICEF Innocenti Research Centre
10
Verlag Franz Vahlen
10
C.E.P.R. Discussion Papers
9
CESifo
9
Institute of Economic Research, Hitotsubashi University
9
NetLibrary, Inc
9
ARENA
8
Edward Elgar Publishing
8
Europäische Kommission
8
Springer-Verlag GmbH
8
Tilburg University, Center for Economic Research
8
eSocialSciences
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Fachhochschule Reutlingen / European School of Business
7
Harvard Graduate School of Business Administration
7
Information Resources Management Association
7
Institut für Volkswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
7
more ...
less ...
Published in...
All
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
258
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
97
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
75
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
European research studies
42
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
more ...
less ...
Source
All
ECONIS (ZBW)
21,071
RePEc
1,926
EconStor
411
USB Cologne (EcoSocSci)
349
BASE
218
Other ZBW resources
46
ArchiDok
26
USB Cologne (business full texts)
9
more ...
less ...
Showing
14,161
-
14,170
of
24,056
Sort
Relevance
Date (newest first)
Date (oldest first)
14161
Selektive Argumentation von Alleinstellungsmerkmalen in Abhängigkeit von Kundensegmenten, Mitbewerbern und Persönlichkeitstypen am Beispiel des Kaba Zeiterfassungsterminals B-web 9...
Blender, Wolfgang
- In:
Wettbewerb & Marktbearbeitung
,
(pp. 51-124)
.
2012
Persistent link: https://www.econbiz.de/10009634352
Saved in:
14162
Competitive arena mapping : market innovation using morphological analysis in business markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-215
Persistent link: https://www.econbiz.de/10009655187
Saved in:
14163
Value creation in international higher education: the role of boundary spanning in university-industry collaboration
Vauterin, Johanna Julia
;
Linnanen, Lassi
;
Marttila, Esa
- In:
International journal of quality and service sciences
4
(
2012
)
3
,
pp. 283-298
Persistent link: https://www.econbiz.de/10009655246
Saved in:
14164
All quiet on the Westerrn front? : empirical evidence on the "war" between marketing managers and sales managers
Massey, Graham R.
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 268-274
Persistent link: https://www.econbiz.de/10009655675
Saved in:
14165
Improving firm performance through NPD : the role of market orientation, NPD orientation and the NPD process
Reid, Mike
;
Brady, Erica
- In:
Australasian marketing journal
20
(
2012
)
4
,
pp. 235-241
Persistent link: https://www.econbiz.de/10009655713
Saved in:
14166
Relational paths in business network dynamics : evidence from the fashion industry
Guercini, Simone
;
Runfola, Andrea
- In:
Industrial marketing management : the international …
41
(
2012
)
5
,
pp. 807-815
Persistent link: https://www.econbiz.de/10009656248
Saved in:
14167
The webnovela and immigrants in the United States
López-Pumarejo, Tomás A.
- In:
American journal of business : applying research to …
27
(
2012
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10009656316
Saved in:
14168
Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun
;
Lie, Po-Chien
;
Evans, Kenneth R.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
Saved in:
14169
Aligning marketing strategies throughout the supply chain to enhance performance
Green, Kenneth W.
;
Whitten, Dwayne
;
Inman, R. Anthony
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 1008-1018
Persistent link: https://www.econbiz.de/10009656647
Saved in:
14170
Market-driving strategy
implementation
through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
First
Prev
1413
1414
1415
1416
1417
1418
1419
1420
1421
1422
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->