//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
129
Marketingmanagement
129
Consumer behaviour
23
Konsumentenverhalten
23
Marketing
22
Brand management
21
Markenführung
21
Beziehungsmarketing
17
Relationship marketing
17
Brand image
15
Markenimage
15
Corporate reputation
11
Firmenimage
11
Strategic management
11
Strategisches Management
11
USA
11
United States
11
Brand
10
Firm performance
10
Großbritannien
10
Markenartikel
10
United Kingdom
10
Unternehmenserfolg
10
Corporate culture
9
Integrated marketing communications
9
Unternehmenskultur
9
Advertising
8
Communication
8
Kommunikation
8
Werbung
8
Advertising effects
7
Brand architecture
7
International marketing
7
Internationales Marketing
7
KMU
7
Marketing communications
7
New product development
7
Produktentwicklung
7
Public relations
7
SME
7
more ...
less ...
Online availability
All
Undetermined
38
Type of publication
All
Article
130
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
131
Aufsatz in Zeitschrift
131
Case study
5
Fallstudie
5
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
131
Author
All
Balmer, John M. T.
5
Gilmore, Audrey
3
Kitchen, Philip J.
3
Melewar, T. C.
3
O'Cass, Aron
3
Currim, Imran S.
2
Foroudi, Mohammad Mahdi
2
Foroudi, Pantea
2
Goldman, Arieh
2
Grinstein, Amir
2
Hammervoll, Trond
2
Henneberg, Stephan
2
Lee, Wai Jin
2
Liu, Gordon
2
Möller, K. E. Kristian
2
Ormrod, Robert P.
2
Reid, David McHardy
2
Sok, Phyra
2
Tikkanen, Henrikki
2
Abratt, Russell
1
Agic, Emir
1
Agnihotri, Raj
1
Alevizou, Panayiota J.
1
Aspara, Jaakko
1
Balmern, John M. T.
1
Barksdale, Hiram C.
1
Barrio-García, Salvador del
1
Beaton, George
1
Berezan, Orie
1
Bernard, Kenneth N.
1
Bhattacharya, C. B.
1
Blankson, Charles
1
Bodur, Muzaffer
1
Bornemann, Torsten
1
Boush, David M.
1
Bridger, Emma K.
1
Bruhn, Manfred
1
Budeva, Desislava G.
1
Burghausen, Mario
1
Butler, Patrick
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
212
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
151
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Journal of retailing and consumer services
80
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
131
Showing
1
-
10
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A contingency model of marketing dashboards and their influence on marketing strategy
implementation
speed and market information management capability
Krush, Michael T.
;
Agnihotri, Raj
;
Trainor, Kevin J.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2077-2102
Persistent link: https://www.econbiz.de/10011629283
Saved in:
2
The impact of market size on new market entry : a contingency approach
Min, Sungwook
;
Kim, Namwoon
;
Zhan, Ge
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 2-22
Persistent link: https://www.econbiz.de/10011626371
Saved in:
3
Gratitude mediates consumer responses to marketing communications
Bridger, Emma K.
;
Wood, Alex
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011626380
Saved in:
4
Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
5
Questioning the theory-praxis gap in marketing : types and drivers of research
implementation
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1163-1172
Persistent link: https://www.econbiz.de/10011725650
Saved in:
6
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
7
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
8
Style before substance? : building loyalty through marketing communication congruity
Berezan, Orie
;
Krishen, Anjala Selena
;
Tanford, Sarah
; …
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1332-1352
Persistent link: https://www.econbiz.de/10011725683
Saved in:
9
IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
Saved in:
10
IMC capability : antecedents and implications for brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 421-444
Persistent link: https://www.econbiz.de/10011698199
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->