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~isPartOf:"Journal of business research : JBR"
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Search: subject:"IMPLEMENTATION"
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Marketing management
323
Marketingmanagement
323
Consumer behaviour
70
Konsumentenverhalten
70
Firm performance
59
Unternehmenserfolg
59
Marketing
56
Relationship marketing
47
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46
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339
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Ko, Eunju
8
Laroche, Michel
6
Kim, Kyung Hoon
4
Sharma, Piyush
4
Sivakumar, K.
4
Zhou, Kevin Zheng
4
Kim, Sang Jin
3
Lim, Weng Marc
3
Madhavaram, Sreedhar
3
St. Davčik, Nebojša
3
Whitwell, Gregory J.
3
Aulōnitēs, Geōrgios I.
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Boso, Nathaniel
2
Brodie, Roderick J.
2
Calantone, Roger J.
2
Cardinali, Silvio
2
Carrigan, Marylyn
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Cuomo, Maria Teresa
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Dwivedi, Yogesh Kumar
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Felix, Reto
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Festa, Giuseppe
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Foltean, Florin Sabin
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Freytag, Per V.
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Guo, Huiling
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Irún, Beatriz
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Javalgi, Rajshekhar G.
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Jeon, Byung Joo
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Jones, Joseph
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Jung, Hong Seob
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Kadic-Maglajlic, Selma
2
Kim, Juran
2
Kottika, Efthymia
2
Kottikas, Konstantinos G.
2
Krishen, Anjala S.
2
Lu, Wei
2
Malshe, Avinash
2
Martin, Silvia L.
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
212
Journal of strategic marketing
194
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Gabler Edition Wissenschaft
86
Journal of retailing and consumer services
80
Springer eBook Collection
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
IMF Working Papers
70
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
55
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
International journal of production research
45
Springer eBook Collection / Business and Economics
45
Working Paper
45
European research studies
44
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
42
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ECONIS (ZBW)
339
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1
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10
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339
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1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
3
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
4
Exploring the impact of a sequential lean
implementation
within a micro-firm : a socio-technical perspective
Minshull, Lauren Kate
;
Dehe, Benjamin
;
Suntichai Kotcharin
- In:
Journal of business research : JBR
151
(
2022
),
pp. 156-169
Persistent link: https://www.econbiz.de/10013459162
Saved in:
5
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
6
Customer engagement strategies within family businesses in emerging economies : a multi-method study
Pereira, Vijay
;
Laker, Benjamin
;
Bamel, Umesh
;
Sharma, …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549458
Saved in:
7
Determinants of effective HR analytics
Implementation
: an In-Depth review and a dynamic framework for future research
Wang, Lijun
;
Zhou, Yu
;
Sanders, Karin
;
Marler, Janet H.
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014534718
Saved in:
8
Chartering marketing strategy and marketing management research toward greater relevance and impact
Madhavaram, Sreedhar
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555572
Saved in:
9
Marketing capability development through networking : an entrepreneurial marketing perspective
Gliga, Gabriela
;
Evers, Natasha
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013534133
Saved in:
10
Through narratives we learn : exploring knowledge-building as a marketing strategy for prosocial water reuse
Hu, Han-fen
;
Krishen, Anjala S.
;
Barnes, Jesse
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280451
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