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~isPartOf:"Journal of marketing research : JMR"
~subject:"Brand"
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Journal of marketing research : JMR
The journal of brand management : an international journal
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Journal of business research : JBR
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Journal of retailing and consumer services
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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A master class in brand planning : the timeless works of Stephen King
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Fashion branding and communication : core strategies of European luxury brands
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
2
Positioning brands against large competitors to increase sales
Paharia, Neeru
;
Avery, Jill
;
Keinan, Anat
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 647-656
Persistent link: https://www.econbiz.de/10010471042
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