//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
~subject:"Meta-Analyse"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Meta-Analyse
Marketing management
41
Marketingmanagement
41
Consumer behaviour
11
Konsumentenverhalten
11
USA
5
United States
5
Brand image
4
Markenimage
4
Market research
4
Marktforschung
4
Meta-analysis
4
Advertising
3
Advertising effects
3
Brand management
3
Direct marketing
3
Direktmarketing
3
Führungskräfte
3
Managers
3
Markenführung
3
Sales promotion
3
Verkaufsförderung
3
Werbewirkung
3
Werbung
3
1986
2
B-to-B-Marketing
2
Bewertung
2
Beziehungsmarketing
2
Brand
2
Business-to-business marketing
2
Customer satisfaction
2
E-commerce
2
Electronic Commerce
2
Evaluation
2
Firm value
2
Internet marketing
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Markenartikel
2
New product development
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Albers, Sönke
1
Dhar, Ravi
1
Edeling, Alexander
1
Fischer, Marc
1
Kanuri, Vamsi K.
1
Köhler, Christine
1
Labroo, Aparna A.
1
Mantrala, Murali K.
1
Noseworthy, Theodore J.
1
Pocheptsova, Anastasiya
1
Trudel, Remi
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of management
1
Customer-centric marketing strategies : tools for building organizational performance
1
ERIM Ph. D. series research in management / Erasmus Institute of Management
1
ERIM report series research in management
1
ESCP Europe working paper
1
European journal of marketing : EJM
1
Gadjah Mada international journal of business
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of foresight and innovation policy : IJFIP
1
International journal of information technology and management : IJITM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services technology and management
1
International marketing ; Vol. II
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of management : JOM
1
Journal of marketing theory and practice
1
Journal of nonprofit & public sector marketing
1
Journal of organizational behavior : OB ; the internat. journal of industrial, occupational and organizational psychology and behavior
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Learning models for innovation in organizations : examining roles of knowledge transfer and human resources management
1
MSI reports : working paper series
1
Marketing letters : a journal of research in marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Research papers on marketing strategy
1
Serie de documentos de trabajo
1
Working paper / Indian Institute of Management, Ahmedabad
1
Working paper series
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Marketing's impact on firm value : generalizations from a meta-analysis
Edeling, Alexander
;
Fischer, Marc
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011537717
Saved in:
3
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
4
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->