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Marketing management
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Journal of marketing research : JMR
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
251
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
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127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
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110
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102
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97
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80
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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64
The journal of brand management : an international journal
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Mathematica Policy Research Reports
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Business horizons
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International journal of business information systems : IJBIS
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The marketing review
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Journal of economic theory
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Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
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Journal of global marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of production research
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Journal of advertising research
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Marketing : ZFP ; journal of research and management
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International marketing review
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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31
A bite to whet the reward appetite : the influence of sampling on reward-seeking behaviors
Wadhwa, Monica
;
Shiv, Baba
;
Nowlis, Stephen M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 403-413
Persistent link: https://www.econbiz.de/10003756179
Saved in:
32
Optimal marketing strategies for a customer data intermediary
Pancras, Joseph
;
Sudhir, K.
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 560-578
Persistent link: https://www.econbiz.de/10003569717
Saved in:
33
Alliances industrial purchasing : the determinants of joint action in buyer-supplier relationships
Heide, Jan B.
- In:
Journal of marketing research : JMR
27
(
1990
)
1
,
pp. 24-36
Persistent link: https://www.econbiz.de/10001081964
Saved in:
34
Competitive reactions to market entry : explaining interfirm differences
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10001059641
Saved in:
35
Estimating elasticities with PIMS data : methodolog. issues and substantive implications
Hagerty, Michael R.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10001040379
Saved in:
36
New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 282-292
Persistent link: https://www.econbiz.de/10001054425
Saved in:
37
A practical Bayesian approach to selection of optimal market testing strategies
Chatterjee, Rabikar
;
Eliashberg, Jehoshua
;
Gatignon, …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 363-375
Persistent link: https://www.econbiz.de/10001059786
Saved in:
38
Impact of sales promotions on when, what, and how much to buy
Gupta, Sunil
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 342-355
Persistent link: https://www.econbiz.de/10001059788
Saved in:
39
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
40
Evaluation and use of marketing research by decision makers : a behavioral simulation
Lee, Hanjoon
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 187-196
Persistent link: https://www.econbiz.de/10001036287
Saved in:
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