//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing theory and practice"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"IMPLEMENTATION"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
28
Marketingmanagement
28
Consumer behaviour
11
Konsumentenverhalten
11
USA
7
United States
7
Brand management
3
Firm performance
3
Markenführung
3
Unternehmenserfolg
3
Advertising effects
2
Beziehungsmarketing
2
Brand image
2
Decision theory
2
Entscheidungstheorie
2
Longitudinal analysis
2
Längsschnittanalyse
2
Markenimage
2
Market share
2
Marktanteil
2
Measurement
2
Messung
2
New product development
2
Performance measurement
2
Performance-Messung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Pharmaceutical industry
2
Pharmaindustrie
2
Produktentwicklung
2
Relationship marketing
2
Werbewirkung
2
Advertising
1
Age group
1
Agriculture
1
Altersgruppe
1
Australia
1
Australien
1
B-to-B-Marketing
1
Befragung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Systematic review
1
Übersichtsarbeit
1
Language
All
English
28
Author
All
Butler, Timothy D.
2
Sheth, Jagdish N.
2
Solomon, Michael R.
2
Alhouti, Sarah
1
Amponsah, David K.
1
Babakus, Emin
1
Besharat, Ali
1
Biong, Harald
1
Brown McCabe, Deborah
1
Brown, James R.
1
Carlson, Brad D.
1
Chang, Woojung
1
Chatterjee, Rabikar
1
Coley, Linda Silver
1
Cooper, Martha C.
1
Crosno, Jody L.
1
Cumiskey, Kevin J.
1
Curran, James M.
1
D'Souza, Giles
1
Dadzie, Charlene A.
1
Dadzie, Kofi Q.
1
Dev, Chekitan S.
1
Donthu, Naveen
1
Eastman, Jacqueline K.
1
Ellinger, Alexander E.
1
Findley Musgrove, Carolyn
1
Foreman, Jeff
1
Franke, George R.
1
Frankwick, Gary L.
1
Griffin, Mitch
1
Healy, Brian C.
1
Hendrix, Philip E.
1
Henson, Steven E.
1
Howley, Michael J.
1
Hulland, John
1
Iyer, Karthik N. S.
1
Iyer, Rajesh
1
Jaju, Anupam
1
Kahn, Kenneth B.
1
Karande, Kiran
1
more ...
less ...
Published in...
All
Journal of marketing theory and practice
Journal of business research : JBR
334
Industrial marketing management : the international journal for industrial and high-tech firms
251
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
102
Journal of marketing
97
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
74
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
International marketing review
41
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
41
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
Saved in:
2
The effect of individual market orientation on sales performance : an integrated framework for assessing the role of formal and informal communications
Lai, Christine Jaushyuam
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011532957
Saved in:
3
The effects of changing attribute composition on judgments about multifunctional products
Ozcan, Timucin
;
Sheinin, Daniel A.
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10010484118
Saved in:
4
Consumer reactions to retailer’s religious affiliation : roles of belief congruence, religiosity, and cue strength
Alhouti, Sarah
;
Findley Musgrove, Carolyn
;
Butler, …
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 75-93
Persistent link: https://www.econbiz.de/10010484120
Saved in:
5
The role of involvement on millennials' mobile technology behaviors : the moderating impact of status consumption, innovation, and opinion leadership
Eastman, Jacqueline K.
;
Iyer, Rajesh
;
Liao-Troth, Sara
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10010510244
Saved in:
6
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
7
The loyalty continuum : differentiating between stages of loyalty development
Curran, James M.
;
Healy, Brian C.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 367-383
Persistent link: https://www.econbiz.de/10010510253
Saved in:
8
The performance implications of planning,
implementation
, and evolution of firms' customer and competitor orientations
Foreman, Jeff
;
Donthu, Naveen
;
Henson, Steven E.
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
Saved in:
9
An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.
;
Singh, Nitish
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
Saved in:
10
A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?
Sett, Rahul Kumar
- In:
Journal of marketing theory and practice
22
(
2014
)
3
,
pp. 285-298
Persistent link: https://www.econbiz.de/10010392223
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->