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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketing management
264
Marketingmanagement
264
Business-to-business marketing
86
B-to-B-Marketing
85
Lieferantenmanagement
65
Supplier relationship management
65
Beziehungsmarketing
49
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49
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
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Terho, Harri
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Eggert, Andreas
5
Parvinen, Petri
5
Agnihotri, Raj
4
Kindström, Daniel
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Morgan, Robert
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Möller, K. E. Kristian
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O'Cass, Aron
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Sarin, Shikhar
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Ulaga, Wolfgang
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Yan, Ruiliang
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Blankson, Charles
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Cao, Guangming
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Cartwright, Severina
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Haas, Alexander
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Jaakkola, Elina
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Kjellberg, Hans
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Lie, Po-Chien
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Mero, Joel
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Mu, Jifeng
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Ngo, Liem Viet
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Paswan, Audhesh
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Sheth, Jagdish N.
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Chen, Annie Huiling
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Cova, Bernard
2
Davies, Iain A.
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Dibb, Sally
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Donthu, Naveen
2
Duan, Yanqing
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Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
334
SpringerLink / Bücher
209
Journal of strategic marketing
184
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
113
The journal of business & industrial marketing
110
Journal of marketing communications
102
Journal of marketing
97
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
74
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
Springer eBook Collection / Business and Economics
45
Working Paper
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of enterprise information systems : an official publication of the Information Resources Management Association
42
International journal of production research
42
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business ethics : JOBE
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ECONIS (ZBW)
279
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1
Blockchain
implementation
for circular supply chain management : evaluating critical success factors
Huang, Lufei
;
Zhen, Lu
;
Wang, Junbin
;
Zhang, Xing
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 451-464
Persistent link: https://www.econbiz.de/10013259123
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
Saved in:
5
Achieving market performance via industry 4.0 enabled dynamic marketing capability, sustainable human resource management, and circular product design
Nayal, Kirti
;
Raut, Rakesh Dulichand
;
Mangla, Sachin Kumar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 86-98
Persistent link: https://www.econbiz.de/10014454805
Saved in:
6
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
7
Managerial mindset effects on international marketing strategy adaptation decisions
Papadopoulou, Christina
;
Theotokis, Aristeidis
; …
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 266-280
Persistent link: https://www.econbiz.de/10014454911
Saved in:
8
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
9
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
10
Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer)
;
Wilden, Ralf
;
Gudergan, …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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