Boyer, Marcel; Ponssard, Jean-Pierre - HAL - 2013
We present a methodology to assess the profitability of a capital intensive industry over a business cycle and to make … competition policies. The methodology is applied to the European cement industry over the period 2004‐2012 (Part I) and over the … next 10/15 years (Part II) using publicly available data, interviews of financial analysts and industry experts. …