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Search: subject:"INTERNET ADVERTISING"
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Internet marketing
13,791
Online-Marketing
13,768
Social Web
7,155
Social web
7,155
Konsumentenverhalten
5,564
Consumer behaviour
5,563
Online retailing
2,733
Online-Handel
2,733
Electronic Commerce
2,258
E-commerce
2,166
Werbewirkung
2,110
Advertising effects
2,108
Viral marketing
1,919
Virales Marketing
1,919
Beziehungsmarketing
1,862
Relationship marketing
1,861
Werbung
1,695
Advertising
1,691
Marketingmanagement
1,678
Marketing management
1,671
Brand management
1,593
Markenführung
1,593
Internet
1,301
Social media
951
Marketing
937
social media
918
Markenimage
913
Brand image
912
Brand
830
Markenartikel
825
Website
817
Suchmaschine
773
Search engine
764
Digitalisierung
700
Digitization
678
Customer integration
608
Kundenintegration
608
Soziales Netzwerk
570
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531
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530
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6,158
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2,901
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304
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Article
9,712
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4,114
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21
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3
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8,217
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8,217
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1,399
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1,399
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593
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593
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463
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463
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243
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243
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217
Ratgeber
217
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216
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207
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170
Fallstudie
170
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133
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133
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101
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98
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72
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66
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31
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31
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28
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28
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25
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20
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9
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8
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7
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1,084
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8
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2
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1
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Author
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Tucker, Catherine
43
Kreutzer, Ralf T.
35
Dwivedi, Yogesh K.
33
Goldfarb, Avi
33
Skiera, Bernd
30
Law, Rob
29
Ghose, Anindya
25
Whinston, Andrew B.
24
Edelman, Benjamin
23
Jerath, Kinshuk
21
Bergemann, Dirk
20
Tan, Yong
20
Stephen, Andrew T.
19
Bonatti, Alessandro
18
Chaffey, Dave
18
Chen, Jianqing
18
Filieri, Raffaele
18
Karjaluoto, Heikki
18
Kollmann, Tobias
18
Martínez-López, Francisco J.
18
Qiu, Liangfei
18
Schultz, Carsten D.
18
Wilbur, Kenneth C.
18
Decarolis, Francesco
17
Fritz, Wolfgang
17
Lammenett, Erwin
17
Ozuem, Wilson
17
Pauwels, Koen
17
Rana, Nripendra P.
17
Ratten, Vanessa
17
Sayedi, Amin
17
Schweidel, David A.
17
Smith, Katherine Taken
17
Lambrecht, Anja
16
Pavlou, Paul A.
16
Pelsmacker, Patrick de
16
Ahuja, Vandana
15
Bigné Alcañiz, J. Enrique
15
Hajli, Nick
15
Hollebeek, Linda D.
15
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Springer Fachmedien Wiesbaden
70
National Bureau of Economic Research
27
IGI Global
26
Center Data
14
Consumers, Health, Agriculture and Food Executive Agency
14
GFK
14
Information Resources Management Association
14
Wageningen Economic Research
14
OECD
10
Springer Gabler <Firma>
10
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Haufe-Lexware GmbH & Co. KG
9
Books on Demand GmbH <Norderstedt>
8
European Commission / Joint Research Centre
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Nomos Verlagsgesellschaft
6
Universität Mannheim
6
Wiley-VCH
6
mitp Verlags GmbH & Co. KG
6
Organisation for Economic Co-operation and Development
5
Campus Verlag
4
Edward Elgar Publishing
4
European Commission / Directorate-General for Communications Networks, Content and Technology
4
Springer-Verlag GmbH
4
UVK Verlagsgesellschaft mbH
4
epubli GmbH
4
European Commission / Directorate-General for the Information Society and Media
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Peter Lang GmbH
3
Springer International Publishing
3
World Bank
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Chartered Institute of Public Relations
2
European Network and Information Security Agency
2
European Parliament
2
European Parliament / Directorate-General for Internal Policies of the Union
2
European Union Agency for Law Enforcement Cooperation
2
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Published in...
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Journal of business research : JBR
341
International journal of internet marketing and advertising : IJIMA
215
Journal of retailing and consumer services
209
Marketing science
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
129
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
International journal of advertising : the review of marketing communications
118
Journal of advertising research
109
Journal of marketing communications
99
SpringerLink / Bücher
97
Management science : journal of the Institute for Operations Research and the Management Sciences
95
International journal of electronic marketing and retailing : IJEMR
94
Journal of promotion management : innovations in planning and applied research
89
Information systems research : ISR
87
Electronic commerce research
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
83
Journal of internet commerce
83
Tourism management : research, policies, practice
77
International journal of hospitality management
75
Technological forecasting & social change : an international journal
73
Psychology & marketing
72
Industrial marketing management : the international journal for industrial and high-tech firms
71
Journal of management information systems : JMIS
71
Business horizons
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
The journal of product & brand management
64
Springer eBook Collection
63
International journal of technology marketing : IJTMkt
62
Marketing intelligence & planning
60
International journal of advertising : the quarterly review of marketing communications
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of business information systems : IJBIS
53
Journal of travel and tourism marketing
53
Cogent business & management
50
Journal of marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
Journal of electronic commerce research : JECR
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Journal of marketing research
45
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Source
All
ECONIS (ZBW)
13,765
USB Cologne (EcoSocSci)
46
RePEc
18
Other ZBW resources
11
BASE
10
Showing
13,791
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13791
E-marketing
Strauss, Judy
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10013474942
Saved in:
13792
Keyword index
2001
Persistent link: https://www.econbiz.de/10015390054
Saved in:
13793
E-Marketing
Collin, Simon M. H.
-
2000
Persistent link: https://www.econbiz.de/10001512007
Saved in:
13794
Markteintrittsstrategien in der Internet-Ökonomie
Fritz, Wolfgang
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 223-238)
.
2000
Persistent link: https://www.econbiz.de/10001500655
Saved in:
13795
Internet marketing : strategy, implementation and practice
Chaffey, Dave
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001448998
Saved in:
13796
Business-to-business Internet marketing : seven proven strategies for increasing profits through Iinternet direct marketing
Silverstein, Barry
-
2000
-
2nd ed
Persistent link: https://www.econbiz.de/10001396576
Saved in:
13797
Loyalty.com : customer relationship management in the new era of Internet marketing
Newell, Frederick
-
2000
Persistent link: https://www.econbiz.de/10001421579
Saved in:
13798
Email marketing : using Email to reach your target audience and build customer relationships
Sterne, Jim
;
Priore, Anthony
-
2000
Persistent link: https://www.econbiz.de/10001430353
Saved in:
13799
Internet-Werbung : von der strategischen Konzeption zum erfolgreichen Auftritt
Hamm, Ingo
-
2000
Persistent link: https://www.econbiz.de/10001491943
Saved in:
13800
Principles of internet marketing
Hanson, Ward A.
;
Hanson, Ward A.
-
2000
Persistent link: https://www.econbiz.de/10000670971
Saved in:
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