Loyalty.com : customer relationship management in the new era of Internet marketing
Frederick Newell
| Year of publication: |
2000
|
|---|---|
| Authors: | Newell, Frederick |
| Publisher: |
New York [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Social Web | Social web | Internet | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 325 S. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 306 - 317 |
| ISBN: | 0-07-135775-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001421579