The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
Frederick Newell
| Year of publication: |
1997
|
|---|---|
| Authors: | Newell, Frederick |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Beziehungsmanagement | Database-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XX, 315 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7863-1228-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004346103