Wireless rules : new marketing strategies for customer relationship management anytime, anywhere
Frederick Newell and Katherine Newell Lemon
| Year of publication: |
2001
|
|---|---|
| Authors: | Newell, Frederick ; Lemon, Katherine N. |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 330 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-137437-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004612059