Search Results - subject:"INTERNET ADVERTISING"

Topic-based engagement analysis : focusing on hotel industry Twitter accounts

Rabadán-Martín, Inmaculada; Barcos-Redín, Lucía; … - In: Tourism management : research, policies, practice 106 (2025), pp. 1-20

Persistent link: https://www.econbiz.de/10015073329

Fantasy or reality? : unveiling the power of realistic narratives in tourism social media advertising

Can, Ali Selcuk; Ekinci, Yuksel; Dilek-Fidler, Setenay - In: Tourism management : research, policies, practice 106 (2025), pp. 1-16

Persistent link: https://www.econbiz.de/10015077614

Unveiling emotional intensity in online reviews : adopting advanced machine learning techniques

Lee, Sanghyub; De Villiers, Rouxelle - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10015327211

Battle of influence : analysing the impact of brand-directed and influencer-directed social media marketing on customer engagement and purchase behaviour

Kumar, Ashish; Rayne, Daniel; Salo, Jari; Yiu, Ching Sophia - In: Australasian marketing journal : AMJ ; official journal … 33 (2025) 1, pp. 87-95

Persistent link: https://www.econbiz.de/10015327218

Construal level theory and online reviews : a search stage perspective

Kirshner, Samuel N.; Kuan, Kevin; Wang, Micah - In: Tourism management : research, policies, practice 107 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015334613

The effect of digital touchpoint usage experience on customer loyalty mediated by digital engagement and customer satisfaction

Nanta, Teuku Muda; Noermijati, Noermijati; Rohman, Fatchur - In: Businesses 5 (2025) 1, pp. 1-19

This study aims to determine the influence of digital touchpoint usage experience, specifically through the myIndiHome application, on customer loyalty, with digital engagement and customer satisfaction as mediating variables. The study used a quantitative method to survey 385 active IndiHome...

Persistent link: https://www.econbiz.de/10015334439