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  • Search: subject:"INTERNET ADVERTISING"
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Year of publication
Subject
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Internet marketing 13,786 Online-Marketing 13,763 Social Web 7,151 Social web 7,151 Konsumentenverhalten 5,562 Consumer behaviour 5,561 Online retailing 2,733 Online-Handel 2,733 Electronic Commerce 2,257 E-commerce 2,165 Werbewirkung 2,109 Advertising effects 2,107 Viral marketing 1,919 Virales Marketing 1,919 Beziehungsmarketing 1,862 Relationship marketing 1,861 Werbung 1,695 Advertising 1,691 Marketingmanagement 1,677 Marketing management 1,670 Brand management 1,592 Markenführung 1,592 Internet 1,301 Social media 949 Marketing 937 social media 918 Markenimage 913 Brand image 912 Brand 830 Markenartikel 825 Website 817 Suchmaschine 773 Search engine 764 Digitalisierung 699 Digitization 677 Customer integration 607 Kundenintegration 607 Soziales Netzwerk 569 Digital platform 531 Digitale Plattform 530
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Online availability
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Undetermined 6,156 Free 2,898 CC license 304
Type of publication
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Article 9,707 Book / Working Paper 4,114 Journal 21 Other 3
Type of publication (narrower categories)
All
Article in journal 8,212 Aufsatz in Zeitschrift 8,212 Aufsatz im Buch 1,399 Book section 1,399 Graue Literatur 593 Non-commercial literature 593 Arbeitspapier 463 Working Paper 463 Collection of articles of several authors 243 Sammelwerk 243 Ratgeber 217 Aufsatzsammlung 216 Hochschulschrift 216 Guidebook 207 Case study 170 Fallstudie 170 Conference paper 133 Konferenzbeitrag 133 Thesis 101 Lehrbuch 98 Textbook 72 Konferenzschrift 66 Handbook 31 Handbuch 31 Glossar enthalten 28 Glossary included 28 Collection of articles written by one author 25 Sammlung 25 Conference proceedings 20 Interview 9 research-article 8 Bibliografie enthalten 7 Bibliography included 7 Amtsdruckschrift 6 Festschrift 6 Government document 6 Einführung 5 Market information 5 Marktinformation 5 Bibliografie 4
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Language
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English 12,726 German 1,084 Undetermined 17 French 8 Polish 6 Russian 6 Spanish 3 Swedish 3 Serbian 2 Czech 1 Italian 1 Slovak 1
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Author
All
Tucker, Catherine 43 Kreutzer, Ralf T. 35 Dwivedi, Yogesh K. 33 Goldfarb, Avi 33 Skiera, Bernd 30 Law, Rob 29 Ghose, Anindya 25 Whinston, Andrew B. 24 Edelman, Benjamin 23 Jerath, Kinshuk 21 Bergemann, Dirk 20 Tan, Yong 20 Stephen, Andrew T. 19 Bonatti, Alessandro 18 Chaffey, Dave 18 Chen, Jianqing 18 Filieri, Raffaele 18 Karjaluoto, Heikki 18 Kollmann, Tobias 18 Martínez-López, Francisco J. 18 Qiu, Liangfei 18 Schultz, Carsten D. 18 Wilbur, Kenneth C. 18 Decarolis, Francesco 17 Fritz, Wolfgang 17 Lammenett, Erwin 17 Ozuem, Wilson 17 Pauwels, Koen 17 Rana, Nripendra P. 17 Ratten, Vanessa 17 Sayedi, Amin 17 Schweidel, David A. 17 Smith, Katherine Taken 17 Lambrecht, Anja 16 Pavlou, Paul A. 16 Pelsmacker, Patrick de 16 Ahuja, Vandana 15 Bigné Alcañiz, J. Enrique 15 Hajli, Nick 15 Hollebeek, Linda D. 15
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Institution
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Springer Fachmedien Wiesbaden 70 National Bureau of Economic Research 27 IGI Global 26 Center Data 14 Consumers, Health, Agriculture and Food Executive Agency 14 GFK 14 Information Resources Management Association 14 Wageningen Economic Research 14 OECD 10 Springer Gabler <Firma> 10 American Marketing Association 9 Deutscher Dialogmarketing Verband 9 Haufe-Lexware GmbH & Co. KG 9 Books on Demand GmbH <Norderstedt> 8 European Commission / Joint Research Centre 8 RWI - Leibniz-Institut für Wirtschaftsforschung 7 Nomos Verlagsgesellschaft 6 Universität Mannheim 6 Wiley-VCH 6 mitp Verlags GmbH & Co. KG 6 Organisation for Economic Co-operation and Development 5 Campus Verlag 4 Edward Elgar Publishing 4 European Commission / Directorate-General for Communications Networks, Content and Technology 4 Springer-Verlag GmbH 4 UVK Verlagsgesellschaft mbH 4 epubli GmbH 4 European Commission / Directorate-General for the Information Society and Media 3 Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart> 3 Peter Lang GmbH 3 Springer International Publishing 3 World Bank 3 World Tourism Organization 3 AMA Summer Academic Conference <2023, San Francisco, Calif.> 2 Berliner Wissenschafts-Verlag 2 Chartered Institute of Public Relations 2 European Network and Information Security Agency 2 European Parliament 2 European Parliament / Directorate-General for Internal Policies of the Union 2 European Union Agency for Law Enforcement Cooperation 2
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Published in...
All
Journal of business research : JBR 338 International journal of internet marketing and advertising : IJIMA 215 Journal of retailing and consumer services 209 Marketing science 138 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 129 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 123 International journal of advertising : the review of marketing communications 118 Journal of advertising research 109 Journal of marketing communications 99 SpringerLink / Bücher 97 Management science : journal of the Institute for Operations Research and the Management Sciences 95 International journal of electronic marketing and retailing : IJEMR 94 Journal of promotion management : innovations in planning and applied research 89 Information systems research : ISR 87 Electronic commerce research 83 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 83 Journal of internet commerce 83 Tourism management : research, policies, practice 77 International journal of hospitality management 75 Psychology & marketing 73 Technological forecasting & social change : an international journal 73 Industrial marketing management : the international journal for industrial and high-tech firms 71 Journal of management information systems : JMIS 71 Business horizons 66 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 64 The journal of product & brand management 64 Springer eBook Collection 63 International journal of technology marketing : IJTMkt 62 Marketing intelligence & planning 60 International journal of advertising : the quarterly review of marketing communications 59 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 54 International journal of business information systems : IJBIS 53 Journal of travel and tourism marketing 53 Cogent business & management 50 Journal of marketing 50 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series 49 Journal of electronic commerce research : JECR 47 International journal of e-business research : an official publication of the Information Resources Management Association 46 Journal of marketing management : MM 46 Journal of marketing research 45
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Source
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ECONIS (ZBW) 13,760 USB Cologne (EcoSocSci) 46 RePEc 18 Other ZBW resources 11 BASE 10
Showing 51 - 60 of 13,845
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Parasocial relationships and social media interactions : building brand credibility and loyalty
Lacap, Jean Paolo Gomez; Cruz, Mary Rose Maharlika; … - In: Spanish journal of marketing 28 (2024) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10015190162
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Cross-cultural electronic word-of-mouth : a systematic literature review
Poompak Kusawat; Surat Teerakapibal - In: Spanish journal of marketing 28 (2024) 2, pp. 126-143
Persistent link: https://www.econbiz.de/10015190169
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The influence of retargeted advertisements and FoMO on young people
De Battista, Ivan - 2024
Persistent link: https://www.econbiz.de/10015190210
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In-app advertising : a systematic literature review and implications for future research
Maddodi, Chetana Balakrishna; Upadhyaya, Pallavi - In: Spanish journal of marketing 28 (2024) 3, pp. 334-355
Persistent link: https://www.econbiz.de/10015190347
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Enhancing customer engagement through source appearance and self-influencer congruence in mobile advertising
Talha, Muhammad; Tahir, Zonaib; Mehroush, Iqra - In: Spanish journal of marketing 28 (2024) 4, pp. 382-401
Persistent link: https://www.econbiz.de/10015190367
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How social CRM and customer satisfaction affect customer loyalty
Malki, Djihane; Bellahcene, Mohammed; Latreche, Hela; … - In: Spanish journal of marketing 28 (2024) 4, pp. 465-480
Persistent link: https://www.econbiz.de/10015190375
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The development of media quality in the Digital Age
Barhoumi, Sahra - In: List Forum für Wirtschafts- und Finanzpolitik 50 (2024) 3, pp. 183-203
Persistent link: https://www.econbiz.de/10015190996
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Towards implementation of warrant-based content self-moderation
Lin, Herbert - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10015191251
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Consumers' ambiguous perceptions of advertising disclosures in influencer marketing : disentangling the effects on current and future social media engagement
Waltenrath, Adrian - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10015191253
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A face of one's own : the role of an online personae in a digital age and the right to control one's own online personae in the presence of digital hacking
Clemons, Eric K.; Savin, Andrej; Schreieck, Maximilian; … - In: Electronic markets : EM ; the international journal of … 34 (2024) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10015191462
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