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Search: subject:"Identity-based attachment"
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Understanding the determinants of gifting and social sharing in live streaming: a dual-attachment perspective
Zhang, Yan
;
Sun, Yongqiang
;
Wang, Nan
- In:
Industrial Management & Data Systems
124
(
2023
)
2
,
pp. 564-582
encourages viewers to create
identity-based
attachment
. In addition, group interaction can moderate the relationship between …
Persistent link: https://www.econbiz.de/10015348063
Saved in:
2
In Airbnb we trust : understanding consumers' trust-attachment building mechanisms in the sharing economy
Yang, Sung-Byung
;
Lee, Kyungmin
;
Lee, Hanna
;
Koo, Chulmo
- In:
International journal of hospitality management
83
(
2019
),
pp. 198-209
Persistent link: https://www.econbiz.de/10012122075
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