Search Results - subject:"Image-in-use"

Context and time in brand image constructions

Rindell, Anne; Iglesias, Oriol - In: Journal of Organizational Change Management 27 (2014) 5, pp. 756-768

Purpose – The purpose of this paper is to further understanding of the roles that time and context play in consumers’ evolving brand image construction processes over time. Design/methodology/approach – This exploratory, qualitative research is based on the analysis and interpretation of...

Persistent link: https://www.econbiz.de/10014892280

Context and time in brand image constructions

Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768

Persistent link: https://www.econbiz.de/10010436764

Time in corporate images: introducing image heritage and image‐in‐use

Rindell, Anne - In: Qualitative Market Research: An International Journal 16 (2013) 2, pp. 197-213

‐time corporate image formation. Two new theoretical concepts were identified, “image heritage” and “image‐in‐use”, respectively … understanding of image heritage and image‐in‐use, and yield useful conceptual generalisations. Practical implications – Given that …

Persistent link: https://www.econbiz.de/10014987317

The role of brand images in consumer practices: uncovering embedded brand strength

Rindell, Anne; Korkman, Oskar; Gummerus, Johanna - In: Journal of Product & Brand Management 20 (2011) 6, pp. 440-446

(image heritage) and current (image‐in‐use) dimensions of brand images and their embeddedness in consumer practices. …

Persistent link: https://www.econbiz.de/10014896254

Value of Image in Service

Strandvik, Tore; Rindell, Anne - Hanken Svenska Handelshögskolan - 2010

-in-use – the image-in-use and image heritage. Research implications The model integrates two different streams of research pointing … time. New methodological approaches and techniques to capture image-in-use and image heritage and their interplay with …

Persistent link: https://www.econbiz.de/10008534231

Time Dimension in Consumers’ Image Construction Processes: Introducing Image Heritage and Image-in-use

Rindell, Anne - Hanken Svenska Handelshögskolan - 2010

cover past consumer experiences about the company – image heritage, and the present image construction process - image-in-use …. Image heritage and image-in-use captures the dynamic, relational, social, and contextual features of corporate image …

Persistent link: https://www.econbiz.de/10008534561