Chartrand, Marie-Eve; Bélisle, Deny; Patry-Beaudoin, … - In: Qualitative Market Research: An International Journal 27 (2024) 4, pp. 631-649
such context, from the consumer standpoint. Design/methodology/approach The research design uses a qualitative approach. In-depth … interviews with 20 customers of six multibranch health food retailers were carried out. Findings The findings show the holistic …