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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Intercultural marketing
3
Internet marketing
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Online-Marketing
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Social Web
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Social web
3
intercultural marketing
3
Business-to-business marketing
2
China
2
International marketing
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Marketingmanagement
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digital marketing
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B-to-B-Marketing
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Brand image
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Cross-cultural competence
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Cross-cultural management
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Cross-cultural relations
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Cross-sell
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Customer service
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Egypt
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Interkulturelle Beziehungen
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Interkulturelle Kompetenz
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Interkulturelles Management
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Lieferantenmanagement
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Markenführung
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Markenimage
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Salespeople
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Selling
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Social network
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Soziales Netzwerk
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Mavragani, Eleni
1
Niedermeier, Keith E.
1
Nikolaidou, Paraskevi
1
Theodoraki, Efi
1
Wang, Emily
1
Zhang, Xiaohzan
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Journal of Tourism, Heritage & Services Marketing : JTHSM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Traveler segmentation through social media for
intercultural
marketing
purposes : the case of Halkidiki
Mavragani, Eleni
;
Nikolaidou, Paraskevi
;
Theodoraki, Efi
- In:
Journal of Tourism, Heritage & Services Marketing : JTHSM
5
(
2019
)
1
,
pp. 15-23
Persistent link: https://www.econbiz.de/10012157024
Saved in:
2
The use of social media among business-to-business sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
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