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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
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International marketing
28
Internationales Marketing
28
Cultural identity
8
Kulturelle Identität
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Deutschland
6
Eastern Europe
6
Germany
6
Osteuropa
6
Scientific method
4
Wissenschaftliche Methode
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Competitive strategy
3
Internet marketing
3
Marketing
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Online-Marketing
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Wettbewerbsstrategie
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Absatz
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Brand
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Europa
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Europe
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Japan
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Markenartikel
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Psychology of advertising
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Standardisierung
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Standardization
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Transnational corporation
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Welt
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Werbepsychologie
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World
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01.12.1995
1
16.02.1995
1
18.11.1993
1
25.02.1993
1
Advertising
1
Advertising industry
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Meffert, Heribert
11
Pues, Clemens
3
Bolz, Joachim
2
Backhaus, Klaus
1
Banks, Ivana Bušljeta
1
Becker, J.
1
Bith-Hong, Ling
1
Bowen, C. Luke
1
Craig, C. S.
1
Diehl, Sandra
1
Douglas, Susan P.
1
Eisend, Martin
1
Ha, Louisa
1
House, Robert J.
1
Johnson, Jeffrey K.
1
Kitchen, Philip J.
1
Knoll, Silke
1
La Ferle, Carrie
1
Lalwani, Ashok K.
1
Lin, Carolyn A.
1
Liu-Thompkins, Yuping
1
López, Inés
1
López, Manuela
1
Mizuno, Makoto
1
Mueller, Barbara
1
Ostmeier, Hanns
1
Pelsmacker, Patrick de
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Quigley, Narda R.
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Ruiz de Maya, Salvador
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Shavitt, Sharon
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Sicilia, María
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Sully De Luque, Mary F.
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Takada, Hirokazu
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Taylor, Charles Raymond
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Terlutter, Ralf
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Münsteraner Führungsgespräch <24, 1993, Münster (Westf)>
1
Münsteraner Führungsgespräch <28, 1995, Münster (Westf)>
1
Münsteraner Führungsgespräch <35, 1998, Münster (Westf)>
1
Münsteraner Führungsgespräch <45, 2003, Münster (Westf)>
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Published in...
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Handbook of research on international advertising
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
International marketing review
136
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Advances in international marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Marketing intelligence & planning
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
European journal of international management : EJIM
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
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1
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
2
Project GLOBE and cross-cultural advertising research : developing a theory-driven approach
Quigley, Narda R.
;
Sully De Luque, Mary F.
;
House, Robert J.
- In:
Handbook of research on international advertising
,
(pp. 61-87)
.
2012
Persistent link: https://www.econbiz.de/10009513193
Saved in:
3
Best practices for cross-cultural advertising research : are the rules being followed?
Taylor, Charles Raymond
;
Bowen, C. Luke
- In:
Handbook of research on international advertising
,
(pp. 3-19)
.
2012
Persistent link: https://www.econbiz.de/10009513233
Saved in:
4
The role of e-WOM in international communication
Ruiz de Maya, Salvador
;
Sicilia, María
;
López, Inés
; …
- In:
Handbook of research on international advertising
,
(pp. 325-350)
.
2012
Persistent link: https://www.econbiz.de/10009513912
Saved in:
5
Online advertising : a cross-cultural synthesis
Liu-Thompkins, Yuping
- In:
Handbook of research on international advertising
,
(pp. 303-324)
.
2012
Persistent link: https://www.econbiz.de/10009513917
Saved in:
6
International advertising theory and methodology in the digital information age
Lin, Carolyn A.
- In:
Handbook of research on international advertising
,
(pp. 279-302)
.
2012
Persistent link: https://www.econbiz.de/10009513918
Saved in:
7
Sampling in international advertising research
Ha, Louisa
- In:
Handbook of research on international advertising
,
(pp. 231-251)
.
2012
Persistent link: https://www.econbiz.de/10009513922
Saved in:
8
International advertising research : conceptual and methodological issues
Craig, C. S.
;
Douglas, Susan P.
- In:
Handbook of research on international advertising
,
(pp. 201-230)
.
2012
Persistent link: https://www.econbiz.de/10009513923
Saved in:
9
Analysis of the relationship between advertisers and advertising agencies in the global market
Takada, Hirokazu
;
Mizuno, Makoto
;
Bith-Hong, Ling
- In:
Handbook of research on international advertising
,
(pp. 497-517)
.
2012
Persistent link: https://www.econbiz.de/10009514350
Saved in:
10
The importance and relevance of integrated marketing communications : a global perspective
Kitchen, Philip J.
;
Tourky, Marwa
- In:
Handbook of research on international advertising
,
(pp. 473-496)
.
2012
Persistent link: https://www.econbiz.de/10009514363
Saved in:
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